Dalian'S Local Clothing Brand Consumption Is Strong And Strong.

2012/3/10 19:19:00 9

Based on the clothing sales survey of eight shopping malls in Dalian, such as Dalian shopping mall, friendship mall, New Mart shopping plaza, Mackay and Jinhui shopping plaza, the clothing association of Dalian released the analysis report of Dalian's clothing retail market last year.

On the whole analysis report, Dalian's local brand presents a situation of "male strong female weak".

Judging from the ranking of sales and sales volume of clothing brands in different categories, the brand advantage of Dalian local men's clothing is obvious.

In 2011, the top three of men's suits were ranked as top 9.51%, 8.05% and 7.15% respectively. The three companies were all local businesses in Dalian.

Some other local brands such as FUKUYAMA and Dalian are also at the forefront of sales.

In 2011,

Men's shirts

In the annual sales ranking, the top three Dalian local enterprises accounted for two seats. They ranked second in Arthur and third in the market. The market share was 10.41% and 6.42%, respectively. Among them, the first was Pierre Cardin, whose market share was 21.64%.

Unfortunately, the performance of local fashion women's clothing enterprises in Dalian in 2011 was not satisfactory.

In Dalian, the top three sales of women's clothing and sales in 2011 were Veromoda, ONLY and nine posture.

Market share, Veromoda sales accounted for 6.78%, sales accounted for 6.33%, far ahead of other brands.

On the other hand, Dalian's local women's wear brand, only osry, Xing Fu woman and Star Language crowded into the top ten.

Among them, Osy ranked ninth in the 2011 sales of women's clothing, with a market share of 0.82%, ranking fifth on 2011 sales, and its market share was 0.73%.

For the whole year of 2011,

Dalian clothing

Sales fell slightly, sales increased slightly over the same period: the total sales volume of the four categories of eight shopping malls decreased by 1.6% compared with the same period last year, and the total sales volume increased by 8%.

Specifically, the sales of men's suits decreased by 24.6% compared with the same period last year, and sales increased by 4%. The sales of men's shirts increased by 64.5% compared with the same period last year, and sales decreased by 4% compared with the same period last year. The sales of women's wear increased by 2% over the same period last year, and sales increased by 5.7% compared with the same period last year. The sales of children's wear decreased by 0.9% compared with the same period last year, and sales increased by 27.6% year-on-year.

From 2011 to the year

Clothing sales

Women account for 76.2% of total sales, 12.7% of men's suits, 8.4% of children's wear and 2.7% of men's shirts.

From the annual proportion of sales of clothing to total sales, women's clothing accounted for 76.8%, children's clothing accounted for 14.8%, men's suits accounted for 4.6%, and men's shirts accounted for 3.9%.

Judging from the total sales of all kinds of clothing in major shopping malls all year round, the New Mart shopping and leisure Plaza ranks first among the two categories of clothing sales for women's wear and children's wear, while Mackay's head office ranks the top in men's suits and men's shirts sales.

According to the distribution of different quarter sales in the whole year, the first quarter accounted for 24.7% of the annual sales, the two quarter accounted for 20.3% of the annual sales, the three quarter accounted for 22.7% of the annual sales, and the fourth quarter accounted for 32.2% of the annual sales.