Humen: Rewarding Millions To Encourage Enterprises To Create Brands

Xie Qundi, a 41 year old Qingyuan native, liked painting when she was young. She didn't go to high school, worked in Humen, went to Hongkong, taught herself, and designed and produced high-end clothing in 26 countries.

Recently, she won the honor of "the top ten fashion designers in Guangdong". She said she would fight for the first brand store in Shenzhen next year.

Under the background of the weak international economy, her "return" is due to the favorable policies and unique geographical advantages of Humen Town, Guangdong province.

"The national brand award is 1 million yuan.

Huang Peimin, deputy director of Humen economic and Trade Office, said.

Humen town has always been guided by "guidance, coordination, management and service". It has vigorously set up an efficient administrative management service system and adopted a series of measures to promote the development of Humen's clothing brand.

The town government implemented the "million brand promotion" project as early as 2002, and made a public commitment to the clothing enterprises that invested and started businesses in Humen. The award of 1 million yuan was awarded to the well-known trademarks and famous brand products in China. 300 thousand yuan was awarded to the national inspection free products, and 100 thousand yuan was awarded to the famous trademarks and famous brand products of Guangdong province. It encouraged all walks of life in Humen to actively strive for the creation of famous brand products and famous trademarks in China.

In addition, the waterline, high speed and high-speed rail lines around Humen are conducive to the distribution of goods.

Humen has been holding the fashion fair since 1996. Since 2000, the Humen town government has been promoting the construction of local clothing brands.

Up to now, Humen has more than 30 clothing brands above the provincial level.

Speaking of the origin of Humen's clothing industry cluster, it has great relationship with the geographical space and historical time of Humen.

It can be said that Humen clothing has experienced the beginning process of putting up stalls, putting streets and lanes, entering shopping malls and building factories, but the process of its vigorous growth and brand building is indispensable to the positive guidance of the government.

On DIT

Xie Qundi: since 2008, she has realized that the world economy will go through a trough. Although her company produces high-end jeans, it has franchised stores in 26 countries, including Spain, Portugal, Russia, Japan, and Korea. But it has been basically operating in the form of wholesale, and the cost of advertising abroad is more expensive and the profit margins are getting smaller and smaller.

To her surprise, the domestic market is showing an upward trend. "Consumption capacity has been raised and demand levels are also improving, especially in personalized demand."

I hope to make efforts to create a national brand for Humen's famous clothing town.

Humen has a good platform such as the International Fashion Fair. The brand is not only able to get the reward from the government, but the most important thing is that the brand is intangible assets, which can be passed on to my children who are learning design, hoping to build a century old brand.

The head of the Humen clothing association: the Humen town government has been working hard for the garment industry and enterprises. The "million brand promotion" project is only one of the many initiatives of the town government.

In the past, the government gave the enterprises the same way as sheep and let them run all over the mountains. As a result, they really ran out of a leader, now known as YISHION.

Now the attitude of the government of Humen has changed completely. We all know that Humen is short of land, but the government has awarded YISHION 100 thousand square meters to support them in building the company's headquarters.

And the brands of the first five and the top ten in Humen clothing, as long as they have demands, the government must be obliged to do everything.

Wu Zhanhui, Secretary of the Humen Town Committee, said: the clothing industry is the most representative leading industry and characteristic industry in Humen. It must be regarded as the top priority, giving full play to its industrial advantages and constantly improving its industrial support.

The goal of Humen town is to continue to increase support, encourage enterprises to create brands, and actively help them declare national and provincial brand names.

Humen produces more than tens of millions of huge sums of money every year to help enterprises expand their businesses in various fields, including their technological innovation, industry learning and research and stimulating domestic demand, and expects enterprises to make progress in quality, technology, brand and intellectual property.

Only in this way can we ensure that enterprises and industries in Humen and Humen are in an invincible position.