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Korean Brand Clothes Sell Well In Chinese Fashion Market

2012/3/7 15:00:00 18

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Demand For Brand Fashion In The International Market

Korean garment enterprises are now opening up the Chinese market because of their sluggish domestic demand.

Korean clothing enterprises have proposed to go to China and turn the Chinese market into the second domestic demand base for Korean clothing enterprises.

Therefore, Korean clothing enterprises and Korean brand clothing enter China in large numbers and expand their market share.

According to the market survey statistics of clothing industry, more than 40 Korean clothing brands have entered the Chinese market now, and more than 400 Korean clothing brands have been set up in major Chinese cities.

Knitted apparel brand

"SSON" and "ONANON" have been well received by consumers in the Chinese market, and sales have expanded rapidly.

Korean enterprises have a common feature in the Chinese market: targeted to some consumer groups, and the size of these consumer groups is not large.

The Korean domestic garment market has been in a prolonged recession, and the supply has been saturated. China is a huge market with a population of about 1000000000. Korean enterprises now regard China as the "second domestic demand market" and vigorously develop it.

The biggest feature of their opening up in China is that they do not compete with Chinese companies for large market segments, but specialize in the "corner gap" market segments of Chinese clothing, seize the needs and preferences of individual consumer groups, and design and make these differences.

consumption

The clothes that the group needs, these small and small markets are negligible compared with the whole Chinese clothing market, but the sales are fast, the renewal is fast, the added value is high, enables the enterprise to succeed.

China and Korea have different national conditions and different market structures.

Taking clothing as an example, in the view of Chinese enterprises, the market for hundreds of thousands of people and even millions of people in the market is likely to be disregarded.

Because China is a market of about 1000000000 people, so generally speaking,

clothing

Less attention is being paid to these fragmented markets.

South Korea is not, its domestic population is less than 50 million, for enterprises, tens of thousands, hundreds of thousands, millions of people's market demand is quite large market.

Therefore, after entering the Chinese market, they are more sensitive than Chinese enterprises. It is easy to find and excavate the "corner gap" market with tens of thousands of market demand, hundreds of thousands of consumers and millions of consumers. In view of the different consumption characteristics and preferences of different edges and corners, we can timely launch marketable clothing and succeed.

And over time, these "corner gap" demand will become a relatively fixed consumer group.

Do you not know that if China's marginal market plate is combined, it will be a large consumer demand market.

This is also one of the reasons why the so-called Korean wave can be formed.

Now the trend of clothing consumption is multi-layer, diversification, differentiation and individuation. Therefore, it is suggested that our clothing enterprises should be more sensitive to changes in market demand, and do not neglect the "corner gap" around the market.