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The 38 Section Is Clothing, Shoes And Hat Products.

2012/3/7 10:55:00 23

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Compared with the "women's Day" in previous years, the promotion sites of major B2C shopping websites were further advanced in 2012.

As the main female market

Clothing and shoes

Sales of such products have been ranked first, becoming the first category of online shopping products.

An interesting phenomenon is that female users of online shopping shoes are more concentrated in the 25-35 age group.

BELLE Holdings

The recent research data of the online shopping mall, shoe city, which has been purchased from the online shopping mall, shows that in the 25-35 year old shopping crowd, the number of women buying shoes and clothing products accounts for more than 48% of the total number of men than 46% of men.

The average monthly income of users is 2000-5999 yuan, which accounts for a relatively large proportion of the users. Among the female users, the monthly income of 2000-4000 yuan is obviously higher than that of the male.

According to the results of the survey, the online shopping mall of BELLE bought a number of well-known brands such as BELLE, her, Teenmix and Lies Dan during the "women's Day", and jointly launched promotional activities that are more in line with the income and age of female consumers.

In the spring, 199 yuan of women's shoes, BELLE sexy fish mouth shoes, Teenmix garden breath knitting women's shoes, and jointing color Staccato high heels all took part in this promotion.

At the same time, the online shopping mall has also launched the "women's Day" perfect women's activities. The famous brand shoes such as Lies Dan, bath, honey and so on are 298 yuan in spring.

In addition, because women have many roles such as daughters, wives, mothers and housewives in their families, they are not only buying the commodities they need, but also most of them.

Children's shoes

A buyer of men's shoes and shoes.

According to the analysis data of online shopping shoes, the sales volume of children's shoes and men's shoes and shoes also showed a steady increase along with the slight increase of women's shoes and clothing before the festival.

This also verifies the results of the third party survey and analysis, and businesses may have a larger market share by moving female consumers.

Based on the characteristics that women usually have strong expressive power, infection and communication ability, the feedback and word-of-mouth of female customers are very important.