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Quan Enterprises Seized 5 International Brand Agents

2012/3/7 9:26:00 22

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Textile Enterprise International Top Brand Marketing

In recent years, Quanzhou enterprises have continuously intensified their efforts to develop children's products market.

(information photo)

Quanzhou

The pace of exploring the internationalization of enterprises has never stopped. In this process, pnational acquisition of equity and the agency of international brands played a role.

Recently, the industry has learned that textile enterprises have taken 5 international top brands in one breath to accumulate operational experience for the future entry into the international market.

and

Nike

Equal strong cooperation

The 5 international top brands are authorized by Feng Zhu's affiliated company. Nike's latest NIKE ACTION and CONVERSE (CONVERSE)'s 0 to 14 year old children's clothing sales agent are all returned to the bag.

"It is not an international brand agency right as a listed company, but a related company."

Chen Feng, general manager of Feng Zhu textile Polytron Technologies Inc, told us that the international brand dealership including Nike and CONVERSE was two.

Brand children's wear

And the national proxy for teenage suits, the rest can not be disclosed.

He said that the project was handed over to a dedicated team to operate, and the production base was distributed throughout the country's authorized factories.

In fact, this is only a further enhancement of cooperation between Phoenix and Nike.

Earlier, Nike was the user of Feng Bamboo textile high-grade fabric, and both sides had been working together in production and supply.

This time, Nike's operation right and related marketing network are also a reflection of Phoenix Bamboo textile's international brand learning on the road of brand building and internationalization.

Chen Feng said, at present, Phoenix Bamboo textile already has a more perfect industrial chain, but it is still in the industry chain.

Clothing brand

The construction experience is shallow. By running international brands, we can integrate superior resources and lay the foundation for future enterprises to set up their own clothing chains and enter the international market.

"We are confident that we can accomplish more than ten billion in a few years."

He said.

The road of internationalization has its own characteristics.

In fact, the pace of Quanzhou enterprises going to the international market is accelerating in recent two years, but the road of choice is different.

Just last month, PEAK opened its flagship store in Losangeles, USA, with an area of more than 260 square meters, which further consolidated its position in the US market. PEAK has established R & D centers and branches in the United States, and has opened a basketball concept store, and has opened more than 200 stores in many overseas regions.

Back in 2009,

Anta

It started the road of brand internationalization.

In those days, Anta signed a takeover agreement with BELLE. Anta's wholly-owned Affiliated Companies had acquired 85% stake in Belle International Holdings Ltd Full Prospect, and all its Fila Marketing stake, so as to get BELLE's sports brand, its ownership, operation rights and related marketing network.

Fay is famous for its strong sportswear brand in the world. Anta's move is also a smooth road to internationalization.

Just a year ago, seven wolves industrial Limited by Share Ltd bought a 100% stake in Hangzhou Kenna Clothing Co., Ltd. for 70 million yuan.

Hangzhou Kenna owns the world's top clothing brand Connally (Canali), Versace (Versace Collection) and the world-famous jewellery brand, Georg Jensen, and other brands in China. The acquisition of the seven wolves symbolizes its involvement in the international brand agency business.

Zhou Shaoxiong said that the acquisition of Kenna Hangzhou not only helps the seven wolves to enter the Chinese luxury market with huge potential, but also absorbs the advanced experience of international famous brands in product design, organization order, terminal management and so on, and raises the overall management level of the seven wolves by participating in the operation of international famous brands.

The seven wolves' internationalization path is not the only one. The seven wolves set up a sales area in the international brand sales channels, including not only POLO's large shopping malls in the United States and Canada, but also Armani's shopping malls in developed European countries such as France, Britain and Italy. This practice has increased the proportion of seven wolves in the international market.