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    Huamao International Garment Industrial Park Is Committed To Building The Whole Industry Chain Of Clothing.

    2012/3/5 15:08:00 14

    Huamao Garment Industry Chain

     


      

    Milan

    The focus of the world's clothing industry is that fashion people dream of going to places.

    Planned by the Chengdu municipal government, the Huamao International Garment Industrial Park, launched by Chengdu Huamao Jin Ye Construction Investment Co., Ltd., is aimed at creating a "Oriental Milan" belonging to the Chinese people.

    In the coastal clothing and accessories enterprises encountered difficulties, this is undoubtedly a "forced needle", so that the national clothing, accessories and related enterprises to see the rise of Chinese clothing, accessories enterprises hope.


    Huamao International Garment Industrial Park is built and operated by Chengdu Huamao Jin Construction Investment Co., Ltd.

    Chengdu Hua Mao Jin Construction Investment Co., Ltd. integrates industry gathering and services, industrial park development, brand building, financial services, logistics services, marketing services, exhibition services and so on. It is a Integrated Company with great potential for development.


    Project is located

    Pengzhou City

    The industrial development zone is a provincial-level industrial development zone in Sichuan.

    The park is only 20 kilometers away from Chengdu. It belongs to Chengdu's half hour economic circle. It is only 20 kilometers away from Chengdu international trade city.

    Huamao park is located between Pengzhou new town and old city, Cheng Peng Expressway and the construction of Cheng Peng light rail direct access park. Its pportation advantages are impeccable and its regional advantages are unique.


    In 2007, the Chengdu municipal government positioned Pengzhou as the only administrative region in Chengdu to develop the garment industry. Under the industrial layout plan of "one district, one main industry", the Pengzhou government positioned the clothing as the "one heavy and light" pillar industry in Pengzhou, and actively guided and promoted the large-scale gathering of Chengdu garment enterprises in Pengzhou.


    As of August 2010,

    Hua Mao

    There are more than 400 home textile and garment enterprises. By 2012, the planned development area will reach 3500 mu, and the garment enterprises will reach 1000. The two phase of the project will be named "Oriental Milan", which aims to build a home textile and garment industry cluster, a clothing exchange market and a clothing Convention and Exhibition Center.

    By 2020, the planned development area will reach 15000 mu, and more than 5000 enterprises will be stationed. Pengzhou will become the clothing capital of Western China.

    Pengzhou, once a very serious earthquake hit area, has developed explosively in the short span of three years in post disaster reconstruction to promote the industrial restructuring of the home textile and garment industry. It has become a model for post disaster industrial reconstruction.


    As a carrier and service provider of garment industry, Huamao has launched a series of measures to "secure business, grow rich, rich businessmen and consolidate business" on the basis of investment promotion, and take the revitalization of the industry as its responsibility, attack hard and create a strong sample of Pengzhou city integration.


    It is reported that after more than three years of development, Huamao international home textile and garment industrial park has made remarkable achievements in mode innovation, park construction and park investment.

    Huamao phase I demonstration garden was built and enterprises were put into production.

    The two phase A sold out, and B, C and D investment were developing rapidly.

    Huamao's three stage clothing trade area is about to start.

    At that time, Pengzhou will become a sample of integration of garment production, brand incubation, e-commerce, professional exhibition, high-end industry forum, life entertainment and leisure shopping.

    According to Zhou Peng, marketing director of Huamao International Garment Industrial Park, at present, China's home textile and apparel international industrial park, home textile and clothing two pieces, completed nearly 1000 merchants, and has achieved fruitful results in the scale of industrial gathering.


    Transformation of industrial operators


    Support platform for Foundry Enterprises


    Cui pan, general manager of Huamao International Garment Industrial Park, said that as an operator and service provider of garment industry, Huamao not only has to attract investment, but also has launched a series of measures such as "safety, prosperity, rich businessmen and solid business" to help the enterprises to become bigger and stronger and ultimately promote the development of the whole industry.

    In 2012, Huamao will speed up the investment and construction of the industrial park. At the same time, it will intensify the construction of the ten service platforms and deepen the construction of Huamao's "employment, finance, marketing and business" platform to help the enterprises grow rapidly.

    Cui Pan said: "Hua Mao is not only an inspiration, but also a force to actively promote the development of the industry; Huamao is not only a call, but also a" responsibility spirit "as a social responsibility.


    Chengdu Huamao International Garment Industrial Park, from the very beginning, appeared in the fourth generation industrial park mode, and quickly gathered the elite of the western textile and apparel industry. Now it has the scale of thousands of enterprises.

    It is estimated that a few years later, the park will reach the scale of 5000 enterprises and become the real textile and clothing capital of Western China.

    If there is a place of origin, there must be a market. On the basis of industrial agglomeration, Huamao is going to invest heavily in building a high specification and modern clothing market, which will directly open up products, markets and consumer channels and open up a fast development path for the garment industry.


    Building e-commerce platform


    Developing new marketing channels


    Huamao invested in organizing enterprises in the park to conduct e-commerce seminars and e-commerce knowledge training.

    Chengdu ancient rhyme Yuan Yuan dress, Chengdu San Carroll bag factory, Chengdu Fuyuan knitwear dress and other 14 enterprises group appeared in Alibaba mall.

    At present, Huamao will increase investment and prepare for strong entry into B2C Taobao mall and C2C Taobao market. It is expected to lead the park enterprises to achieve sales of 20 million yuan in Taobao mall.

    Cui pan, general manager of Huamao International Garment Industrial Park, believes that hundreds of small and medium-sized enterprises in the park are not realistic to go to Alibaba and Taobao to fight for development alone.

    The park will organize enterprises to work together to build a unified e-commerce platform with Taobao to enhance product value and enterprise value.


    Zhong Xiaolin, general manager of Ou Fei ye, Chengdu, said that "Oriental Milan" is the general brand of Huamao Park, and the effect of joining the "Oriental Milan" Alibaba mall is very obvious.

    Huamao started B2C Taobao mall, which is even more gratifying.

    He believes that Huamao can lead the merchants into a new world.


    Innovative financial products


    Boost enterprise development


    In order to solve the capital bottleneck in the development of enterprises, Huamao provides a multi-level and multi-channel financial services for the park enterprises through cooperation with the agricultural and commercial banks.

    Up to now, Huamao has provided 10 million of unsecured loans for enterprises in the park, 500 million for enterprise loans and 32 million 600 thousand for internal financing.


    In addition, in order to alleviate the demand for short-term small capital turnover of some small and medium enterprises owners and self-employed households, Huamao recommends a new financial product "Shang Hui Tong" of the agricultural and commercial bank to the park enterprises.

    Huamao not only focuses on the shortage of funds in the park, but also considers the safety of the park for the enterprises in the park.

    Huamao coordinated with banks in a timely manner to help park enterprises to install POS machines. They can directly pfer credit cards during pactions and avoid the safety of cash pactions.


    Create a three-dimensional market access


    Achieve win-win situation


    It is reported that in 2012

    Pengzhou home textile and garment industry

    The three well-known national enterprises, headed by Huamao International Garment Industrial Park, will invest 6 billion yuan to build up the largest home textile and garment accessories business area in Western China to solve nearly 100 thousand jobs.


    The construction of clothing trade area will establish a direct access to products, markets and consumers.

    Huamao "Oriental Milan" will gather four elements: brand, production, market and consumer.

    At that time, Chengdu and its surrounding residents can drive to Huamao to buy high-end fashion clothes with factory prices; distributors will be able to get a unique source of goods here; distributors may realize their ideals and aspirations here; the foundries will no longer worry about marketing and will fully load their production; the garment industry will bid farewell to the current malformed layers of price increases and high risk fluctuations; at the same time, Huamao will also lead enterprises to occupy the two ends of the apparel industry chain, end the difficulties of low profit of production enterprises, and enter an orderly, benign and sustainable development era.

    As long as garment enterprises enter Huamao garment industrial park, you can find your own coordinates, and will eventually form a win-win situation among the three governments of local governments, enterprises and consumers.

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