Analysis Of Sports Shoes And Clothing Brand Sports Marketing Road In China

March 5th, Footwear industry Please star endorsement, or please. Sports marketing It's no longer a new topic. About sports marketing, or celebrity endorsement, industry experts and experts have also said a lot, some people agree, and others oppose it. As we all know, there are different opinions.

In the business world, there are many successful brands in sports marketing, such as XTEP, Anta Lining and so on. If we say that freezing is not a cold day, if we say that shoe brands shine brilliantly in sports marketing, we must not say that they are scientific, integrated and sustainable in marketing arrangements. The combination of online promotion and offline integration is an important consideration of brand sports marketing by ingeniously combining events and athletes with their corporate culture, product characteristics and consumer interaction.

Of course, there are countless cases of sports marketing failure. All seven wolves have learned brands in sports marketing. Nike ads seem to fade away on TV. Why? Because advertising has been replaced by brand new, interactive marketing activities, which enable Nike to communicate directly with users. From the wristband that monitors the movement state; to the 30 storey Nike Twitter fans, the message big screen, and then to the big advertisement on Facebook's premiere. Nike CEO Mark Parker said: our current way of communication is dialogue.

"The way we communicate now is dialogue." Who is Nike? The world's leading sporting goods supplier, called "the originator of sports marketing", should not be too much. Now his way of promotion has changed, and has become very fast, quietly changing around us. "Beijing used to be a grenade, where people are going to throw it everywhere. Now it's a sniper who wants to kill anyone."

As we all know, the footwear industry is a low concern industry, so there is a bottleneck in the process of our brand development, that is, "how to transform the famous brand from the industry to the popular brand?" many enterprising entrepreneurs are striving for this goal. Here, the author can not naturally discuss the right and wrong sports marketing, or teach everyone how to do well in sports marketing. It can only be said that our way of communication really needs dialogue.