Shunchang Shoes Export Is Not Panic?

"The sixth day started. After the first month of fifteen, all the employees went to work, and all the workshops were opened.

This year's orders are also scheduled for August. "

This is a reporter recently visited Fujian Nanan Shunchang Shoes Co., Ltd. to understand the situation.

At present, most export enterprises are struggling, and the achievements of Shunchang shoe industry are undoubtedly enviable.

In fact, in Quanzhou, the "counter trend" is far more than this enterprise.

The reporter learned from the Quanzhou customs that in January, the city realized export of US $1 billion 90 million, an increase of 6.3% over the same period last year, while the total export of China in January dropped by 0.5%.

Active attack

Direct docking with overseas buyers

On the morning of the same morning, the reporter saw in Shunchang shoe production workshop that there was a busy scene inside. On every line, the workers skillfully operated every process, while others were busy pporting all the packaged sports shoes away.

"Although we have started less than a month, we have entered the most stressful working condition. More than 1000 employees are still working overtime, but still can not meet the needs of customers."

Dai Jiaqing, general manager of the company, briefed reporters.

Why is Shunchang so popular in the absence of orders? "

"Direct contact with manufacturers can not only avoid many intermediate links, let the other side see our sincerity, but also communicate more conveniently and clearly understand each other's demand points, which can promote the most direct cooperation."

Dai Jiaqing said.

Product adjustment

Adapt to market demand changes

"To win customers, product excellence is a prerequisite."

Dai Jiaqing told reporters.

In fact, it is becoming the outlet of many springs enterprises to compete for the market with the competitiveness of their products.

"A few years ago, our company received some orders for foreign industrial textiles. After the sales of chemical fiber products were depressed, we quickly adjusted the product mix and increased the production of industrial textiles.

With the increase of market demand, the export of this new product category contributes a lot to enterprises.

Jinjiang Southern Weaving Co., Ltd., responsible person said, at present, its order production at the end of last year on April.

Also rely on product structure.

Compression cost

Benefit from lean management

With the increase in labor costs, rising raw material costs and the appreciation of the renminbi, many exporters feel enormous pressure.

While innovating "open source", it is also a consensus among operators to maintain competitiveness through "throttle".

"Promoting lean management to improve profit margins."

As the "two generation of private enterprises", Dai Jiaqing has his own way of management: the so-called lean management is to minimize the waste while providing satisfactory products to customers.

From every inch of material, the order is abundant, and Shunchang chooses to purchase shoes material in large quantities at a time. The market price is 20 yuan, and the volume can be 18 yuan. In terms of electricity consumption, nearly 300 thousand of the electricity saver has been invested through technical pformation, and the monthly electricity tariff is more than 30 thousand yuan. Last year, the exchange rate loss reached about 1800000, and this year, while reducing the risk of forward sale and sale, we intend to discuss with the factory directly the RMB settlement.

In order to benefit from management, more and more small and medium-sized enterprises have begun to introduce advisory management institutions, and have stepped up the pace of management improvement.

It is understood that last year alone, more than 10 enterprises were consulted and managed to enter Jinjiang, and the management of service enterprises was promoted.