Ten Tasks Of Home Textile Industry In 12Th Five-Year

During the "12th Five-Year" period,

As a new type of network marketing channel, e-commerce should be vigorously developed.

During the "12th Five-Year" period, we should explore and compare the advantages and disadvantages of traditional market channels and e-commerce, and the characteristics of product demand, and implement differentiated market positioning to meet the needs of different levels of the consumer market.

The "12th Five-Year" period is a critical period for China's home textiles industry to grow from strength to strength. It is an important strategic opportunity to readjust the industrial structure and change the way of development.

In order to achieve the strategic goal of home textile power in 2020, the home textile industry needs to accomplish ten tasks.

Task 1: regional space, gradient layout.

In the period of 12th Five-Year, according to the different characteristics of regional factors, such as factor endowments, market environment, foundation matching, and economic scale, scientific and rational layout of production capacity was carried out to achieve the gradient development of high-end capacity, intermediate capacity and basic capacity.

The eastern region will focus on R & D and brand channels to accelerate industrial upgrading. The central region will strengthen supporting construction and undertake industrial pfer; the northwest and southwest regions should focus on developing special products and expand border trade.

All regions should adjust measures to local conditions, scientifically lay out and optimize the allocation of resources, so as to avoid blindly catching up and homogenization of industries in different areas, and realize the low carbon economy and sustainable development of the industry from structure.

Task two: explore diversified channels and build a new marketing structure.

During the "12th Five-Year" period, the home textile industry should explore diversified development of channels and build a new marketing pattern.

According to the change of market environment, we should constantly improve traditional marketing channels and promote the construction of multi-level commercial channels.

Through channel innovation, the "production - Sales - service" integration is realized.

Actively implement the "big home textile" chain, providing one-stop procurement services.

By exploring cross industry cooperation among different industries, borrowing channels and sharing channels of jewelry, enterprises can complement and improve the industry marketing network.

In terms of the professional market, we should further improve the standardization of the existing professional market, foster a fair competitive market environment, build an efficient logistics and pportation system, and strengthen the external publicity of the market and corporate brand so as to become an incubator for small and medium-sized enterprises.

The professional market is integrated into the "home textiles" and the home concept to achieve a good market driven regional industry development.

As a new type of network marketing channel, e-commerce should be vigorously developed.

Explore and compare the advantages and disadvantages of traditional market channels and e-commerce, and the characteristics of product demand, and implement differentiated market positioning to meet the needs of different levels of consumer market.

We should strengthen the standardized design and quality control of online sales products, and provide consumers with cost-effective products.

To speed up brand building and build an omnibearing system.

We will create a number of regional brands, regional brands, national brands and international brands, and form a three-dimensional brand structure that corresponds to the pyramidal enterprise distribution pattern, which includes product brand, enterprise brand and dealer brand.

Vigorously develop the industry's own brand, encourage brand diversification and differentiation development, promote the development of regional brand characteristics and quality, and effectively promote the overall brand of the industry.

Task four: strengthen personnel training and consolidate the foundation of a powerful country.

Relying on large enterprise groups, key vocational colleges and training institutions, we should integrate existing vocational education and training resources, set up professional personnel training base, and carry out industrial technology, design, marketing and management training step by step.

Task five: improve the construction of public platform and create a favorable environment for development.

During the "12th Five-Year" period, we will further strengthen the building of professional exhibition platforms, improve the layout of time, and achieve the two quarter of the spring and autumn exhibition. We should strengthen the cross and convergence of industries, actively explore the construction of local exhibition platform, strengthen regional characteristics, and maintain orderly development, thus contributing to the good situation of the international large Home Expo and local characteristic exhibitions.

In addition, the information platform, product research and development platform, testing platform and international exchange platform should be continuously improved, and the functions of government agencies, social organizations and trade associations should be brought into full play, so as to further improve the construction of public service system and create an economic environment conducive to the sound development of enterprises.

Task six: promote home textile culture and highlight Chinese characteristics.

The industry should take innovation as the theme, enhance cultural creativity, correctly handle the relationship between Chinese culture and the world's multiculturalism, and the relationship between tradition and innovation.

We should promote vocational skills appraisal, do well the professional assessment of home textile designers on the basis of training, carry out design competitions in depth, strengthen the research and release of fashion trends, build up a platform for designers' cooperation and exchanges, dredge the channels of talent pmission between designers and enterprises, and promote the development of industries.

Task seven: speed up technological progress and promote industrial upgrading.

We should actively implement the "science and technology progress outline" of the textile industry in 12th Five-Year, promote the industry to improve its capability of independent innovation, accelerate the pformation of traditional industries with advanced technology, and achieve industrial restructuring and industrial upgrading.

Task eight: develop circular economy and achieve sustainable development.

We should strengthen basic research, research and development, and popularize advanced and applicable technologies, technologies, equipment and products for energy conservation and emission reduction.

We should publicize and encourage enterprises to recycle and reuse waste materials, waste heat energy and waste products.

Task nine: extend product services and actively expand domestic demand.

We should cultivate scientific concepts, advocate rational consumption, strengthen industry regulation, protect consumers' rights and interests, enrich product varieties, and meet diversified needs.

To speed up the export of independent brands and promote the construction of diversified international markets.

For International

Encourage home textile enterprises to "go out", carry out international exchanges and cooperation, gradually establish their own brand overseas sales channels, actively carry out international registration of trademarks, expand their own brands' international influence and brand effect through Expo, exhibition and press conference, and enhance the proportion of independent brands in the export structure.