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China'S Men'S Wear Brand Has Reached The Four Largest Fashion Week In The World.

2012/3/1 11:10:00 157

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London Fashion Week

It's the most creative show recognized by fashion buyers.

China's luxury goods have not yet been recognized by ourselves. Millions of millions of millions of tea have gone away in a gulp, which is even more luxurious than the diamonds that have been kept for a long time.

Chinese designers have strong business skills and are good at controlling the market, but lack of international vision and operation mode.

Fashion brand marketing requires money instead of money, and sales are money.

China business men's wear brand EVE CINA debut London Fashion Week

The international mainstream fashion show is the stage that the domestic clothing brand dreamed of.

EVE CINA brand menswear has just been invited to become the only Chinese men's wear brand in London Fashion week.

The idea of scented tea flooring on the floor made foreigners scream with surprise.

The picture of the 20 kilograms of flowers covered with flooring shook our imagination.

In the foreign fashion world filled with perfumes, we imagine how the tea flavors offset the vanity, especially the natural and simple fragrance of the scented tea, and how the dark green leaves touched the toes and atrium of the visitors.

How much material and raw materials can be used in China's fashion industry? Totem, button, tea, bamboo...

Chatting with Chinese designers coming out of the country, we can always find that our own clothing culture and historical accumulation, like concentrated juice, can be poured out of a teaspoon to produce a rich drink.

In the process of catching up with the world rules in Chinese fashion, there are many blind spots such as tailoring and making hours.

However, as the excellent designers say, the soul things have, the shape is not a difficult problem.

We have witnessed the Chinese fashion buyers sweeping goods in Paris, a group of French brands hoping to enter China, and witness the first landing in New York fashion week.

Men's wear

The brand VLOV has conquered the fashion industry in New York. Today, we also see Yi Wen's men's clothing that emphasizes the modern sense of Chinese elements to the London Fashion Week, and visitors scream with unique tea and bamboo displays.

Chinese clothing culture and technology have gradually influenced the world fashion industry.

China business men's wear brand EVE CINA debut London Fashion Week

London fashion buyers aim at Chinese brands.

In late 2012 2, the most fashionable London Fashion Week was recognized by fashion as London's Somerset palace.

Antonio Alison, Vivienne Westwood (Vivian Westwood), Mulberry (Mary berry) and other British heavyweight brands released the latest fashions.

At the same time,

EVE (CINA)

Brand fashion, which was invited by the British Embassy in People's Republic of China, became the only Chinese menswear brand to display fashion with the top British brands. It became the first Chinese men's clothing brand to enter London Fashion week.

With the popularity of international brands flowing into China and luxury online shopping, the profession of fashion buyer has become active and popular.

Unlike domestic buyers, foreign buyers have been shuttling in the grand markets to find their favorite clothing brands, and have introduced brands to their buyers' stores for sale.

Foreign fashion buyer shops can be seen as big names.

Yi Wen's London show attracts the attention of fashion buyers.

They are all buyers of well-known department stores in London.

In London and even Europe, fashion buyers have fashion brands from all over the world, including Japanese and Korean designer brands, but there are no Chinese clothing brands in these stores.

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China business men's wear brand EVE CINA debut London Fashion Week

China's clothing technology affects the world fashion industry

Nowadays, foreigners are more and more keen on the Oriental garment cutting process.

China's traditional clothing cutting technology began to become the world's stage.

In recent years, Chinese elements have been inspired by the luxury brands as inspiration or design elements in clothing, but that is just "instant grabbing" of Chinese culture.

If we want to show the essence of Chinese clothing, we need to make traditional craft such as minimalism, tailoring and so on.

Many western fashion designers are studying the production process of Chinese clothing.

Many of the details of clothing design taken by EVE CINA are concerned by the London design community, including fabric redesign, string stitching, and some handwork.

EVE CINA will marry more and more Chinese craft to fashion products, and strive to do well in the combination of Chinese and Western culture.

In another part of the London Fashion Week - the static display, the flooring of the Yiwen brand hall is covered with flower tea, with a piece of bamboo stand to support a piece of fashion.

Many visitors were attracted by the smell of tea, and when they entered the exhibition hall, they screamed excitedly.

They are conquered by Chinese clothing technology and creativity, and China's traditional crafts are quietly affecting the global fashion industry.

China business men's wear brand EVE CINA debut London Fashion Week

China is far from real advanced customization.

Advanced custom garments are no longer unfamiliar to many high-end consumers in China. Expensive prices, advanced fabrics and personality design are widely touted.

Xia Hua said that there is no real advanced custom garment in China.

The French high fashion Union has strict time standards for advanced custom garments, and has strict rules on the complicated process.

In France, advanced customization was born in advanced manual tailoring shops. The same kind of clothing in China belongs to high fashion. Its mode is to serve customers one by one. It is not a traditional custom-made garment that takes 5 months in a traditional sense.

The real advanced customization can not be less than 360 hours of work time, and more than 100 dimensions need to be measured.