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"SEVABLM Shi Hua Brown" Brand Women'S Clothing Is Fully On-Line.

2012/3/1 10:35:00 30

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Brand origin

Entering the millennium,

fashion

The development of the industry has once again entered a peak. Hongkong, as a recognized fashion capital in the world, has gradually become a bridge for the dissemination of fashion culture between the East and the West.

Hongkong A&J (angelson) fashion group came into being and founded the SEVABLM women's clothing brand.

SEVABLM is good at absorbing rich and changeable trend, integrating European and American history and culture, fashion art, and innovating by European professional design consultant and excellent domestic design team, and gradually developing into fashion vane and going global market.

Brand interpretation

SEVABLM -- the beauty of love.

SEVA comes from Sanskrit, meaning selfless love. BLM comes from English bloom, meaning flowers bloom beautifully.

Brand positioning

1.

Consumer

Location

The core target consumer group is a mature woman aged 35-45 or above.

They are a group of women who advocate classic elegance, dress, attention to quality and detail, charm and intelligence. They are good hearted, confident and independent, are good at refining their connotation from culture, like enjoyable party life, and pay attention to the taste culture and psychological full of fashion dress.

2, product characteristics

SEVABLM accurately foresees and integrates the major fashion themes of the latest trends in Europe and the United States. With the international design concept, supplemented by imported accessories, attention should be paid to the details such as lace, bead and diamond insertion, and the perfect profile cutting method can be used to deduce exquisite elegant, fashionable and unique clothing experience.

3. Design team

The SEVABLM design team is made up of European special design consultants and senior domestic designers. They complement each other and develop their strengths to ensure that SEVABLM products play the largest market efficiency.

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Brand development strategy

We will strive to make SEVABLM (Skei Ed Brown) a more influential high-end brand in China within three years.

2012: to consolidate Shenzhen, Guangzhou, Changsha, Wuhan, Shanghai, Beijing and other front-line markets to set up model stores, image stores, and synchronize the development of part of the market.

We sincerely invite Shanghai, Beijing, Chengdu, Nanning, Nanjing, Zhengzhou, Ji'nan, Wuxi and other strength trusteeship operators and two tier cities to join together to co write Anjason's brilliant fashion.

A comprehensive and systematic training system

Corporate culture training, service awareness training, commodity knowledge training, exhibition guidance training, popular information training, brand culture training, new staff training, sales skills training, promotion training, and other ability training.

Specialized production system

It has 5000 square meters of modern production plant, international advanced production equipment, strong technical support, advanced management mode and strict quality control system to ensure the high quality of SEVABLM clothing, which is deeply loved by consumers and recognized by the market.

Fast and convenient logistics system, perfect data analysis center, good logistics distribution system, standardized terminal retail system, effective inventory control and reasonable deployment, provide timely and accurate analysis tools for terminal sales.

Marketing

network

After continuous development, SEVABLM brand has opened more than 150 outlets in major cities of the country, and its annual sales performance has increased rapidly by 50%.