Summit Forum Debates "&Nbsp"; Brand Building Design Magic.

Recently, "China's creation - the road to brand change"

This summit forum is from China.

design fascination

When making clothing brand, it is inseparable from the commodity, and the design of goods is the most important soul part of an enterprise.

In clothing

Commodity planning creates and improves brand positioning, meets the various needs of the sales and operation aspects of the enterprise, and makes rational planning for the entire garment design and development process objectively, systematically, and step by step, and effectively integrates and guides sales, production, brand publicity or image and other links throughout the whole apparel brand operation process.

In order to satisfy these processes, enterprises should conduct a series of planning activities in advance and the concrete implementation process in the later stage.

Including the overall planning of commodities, the implementation of proofing, post integration, mass production, terminal sales of the five major links.

As a designer, you must know your brand positioning, sell it to anyone, sell it to him at any price, and sell it in any way, including your image.

The brand image here is not only the image of your terminal, but also the image of the product.

In the study of goods, the main research is the consumer group. When you locate the consumers of your brand, you should clearly know the preferences of our consumers.

After 70, 80 and 90, each of them has special attention and preferences for clothing consumption.

And when we study clothing and design clothing, we should take the preferences of consumers as special research contents.

Therefore, the uniqueness of commodities is a key factor in a brand.

After this plan, we have to form a relatively clear pfer manual, which can guide R & D design and guide our brand promotion, even marketing, and production needs.

The design department should combine the style, fabric and color according to the overall planning case.

Planning is directional. How to land is what we have to think about.

To make the fabric specific and color proofing, we should also make pattern proofing and even combine with our style. Then we can decompose the design task and make a detailed proofing batch.

In the final stage of integration, some brands are made by order system. At this time, you need to have a lot of preparation work before ordering. For example, the attributes of the sample clothing, the theme goods of your sample clothing, the division of the image commodity, the basic commodity, even the division of the percentage of the order.