The "Money" Scene Of Private Equity Funds In The Era Of Capital Operation

Recently, the debt crisis of Wenzhou Liren education group, which has attracted much attention nationwide, has now entered the judicial process. Six people, including Chairman Dong Shunsheng and others, were also taken criminal coercive measures by Wenzhou police on suspicion of criminal offences. Wenzhou The disposal of Li Ren group's debt crisis has been fully supervised by the government, and has attracted the attention of many enterprises at home and abroad. This case reflects a series of problems existing in the fund-raising of China's current enterprises. In the current Chinese brand market, the fund-raising of private enterprises, especially those of small and medium-sized enterprises, has been hit by the market, and the first ones are traditional manufacturing industries, such as those at the low end of the industrial chain. footwear industry 。 The footwear industry, as an integral part of China's industrial economic map, is attracting more and more attention from its Market Fundraising. So here, what we are talking about is the private capital measures taken in the listing of some shoe enterprise capital.

　　 Financing market -- new trend

Private equity funds, which are listed on the market to boost enterprise upgrading, fully show that China's brand creation is not only confined to high-end areas, but also gradually extended to the manufacturing of shoes with high cost and low threshold. In recent years, the capital and concern brought about by the development of footwear industry in China are already the focus of discussion. At the same time, with the intensification of the domestic shoe industry integration era, how to borrow private funds for capital operation or to make a breakthrough in the traditional listing mode is really an inevitable way of thinking. Private equity fund, as a means of raising funds for non-public promotion, has also undergone a fundamental change in the pace of innovation in the stock market. It has moved from the beginning to the value investment, from the past capital provider to the so-called regulatory role of the current enterprise. This has also played a role in promoting the sustainable development of the whole capital chain of the shoe enterprises.

　　 Private equity funds -- limitations

Private equity is nothing but listing. list It is to obtain long-term stable capital funds, thereby increasing the value of equity and improving the market value of the brand. However, there are still several objectivity errors in the listing of private equity funds in the southern Fujian area. For example, some excellent leading shoe enterprises hope that with the intervention of private equity funds, they will not only get the funds for further development, but also clarify the relationship of property rights within the enterprises. Some medium-sized shoe enterprises that have problems in their living conditions hope to raise funds by financing as soon as possible, and more shoe companies tend to hold a fund-raising mentality with blindly following the trend. This will not only affect the overall listing of the entire southern Fujian footwear industry, but also objectively curb the partial profits of the shoe market economy. So here, we need to pay attention to some factors that may be or may be involved in the private equity fund process.

　 Private equity funds - refinement

Besides the registered capital, the introduction of scientific management, team building and listing financing is also a crucial link in private equity funds of shoe companies. But because of the high cost, for many small and medium-sized shoe enterprises, private placement is not the first choice for the shoe companies. After all, before the private equity fund, those professional PE institutions have always had a sharp eye. When choosing funds, they often hire the most authoritative and professional accountants or financial analysts to make stock appraisal. In this process, investors should not only undergo a great deal of assessment and balance, but also fully control and predict the profitability of the fund-raising projects and the position of enterprises in the industry. Therefore, shoe companies must identify their own market so as to ensure the smooth progress of the financing of shoe companies. {page_break}

　　 Identifying the market -- winning point

At the moment, it has entered the 2012, and words such as "trading", "bankruptcy" and "clapper" have begun to become popular in the financing sector. This is a phenomenon that some shoe companies are walking on the way of financing. In order to ensure the smooth operation of fund-raising, many experts also put forward their own views, in order to recruit some regional shoe enterprises private equity funds. "The goal of corporate fund-raising remains unchanged, and the introduction of strategic fundraiser is just for listing." Mr. Zheng Jinqiao, a fundraising expert, said in the face of media interviews. Getting money from PE is the beginning of cooperation. How to cooperate with the best profit is the ultimate goal.

Therefore, for those who want to introduce private equity investment, the first thing is to identify the market segments, and to do more and more detail so as to fully attract the attention of PE so as to achieve a win-win situation between the listing of shoes enterprises and the operation of capital. Secondly, it is necessary to choose the location of the listing according to its own needs and future market planning, because the characteristics of each market are different. For example, according to the general situation of stock market at home and abroad in recent years, although the turnover in Singapore and Korea is less, but because of the low threshold of listing, it is also helpful to win fame abroad. This is a wrong choice for those shoe enterprises that want to develop overseas market.

　 Case analysis -- sports brand

With the convening of major sporting events in recent years, the temptation of capital market has spread in China's sporting goods industry, especially with the various positive reactions of famous sports shoes companies such as XTEP after listing, making many sporting goods enterprises in China increasingly drooping to the capital market. Although, due to the impact of the US debt crisis over the past year, it is still challenging for a lot of sports shoes companies that are entering or entering the listing track in time to grasp the sharp sword of private equity funds. But there are also some shoe enterprises with foresight and development potential to provide a successful development sample for domestic shoe companies to raise funds on this journey.

XTEP, such as sports shoes, is a successful example. It is reported that in the extreme situation of last year's US debt crisis, XTEP, in accordance with its own stock market development, has planned the development trend of the stock market with the times, and is pleased to continue to expand its market channels in a big way, so that its profit forecast is still rising. And in the process of laying the channel, XTEP's previously uncontrolled terminal pricing power has been gradually mastered by the production end, making XTEP's profit space expand again. Although XTEP has not yet released its exact private equity earnings data, it is not a problem to get a handsome return on the private equity stake in XTEP. Therefore, from this case, we also objectively see some money scenes in the fund-raising of shoe companies. After all, now is the era of capital competition and the Pyramid system of private equity funds is gradually moving towards a more planned stage of development.