Fa Shi Faye Jean Brand Becomes Faith

Meticulous management is an important internal factor for the rapid development of FA Shi Fei.

"Sea going" civil servants

More than 10 years ago, the opening of the market economy rang the door of China's business and opened the dream of the costumes.

In 1996, Li Xinglong, who had just resigned from the civil service, went to sea and went to Pu Yuan to work with people to set up a retail department to run the finished sweater.

At that time, due to tight supply, in order to deliver the goods to customers on time, Li Xinglong often drove his motorcycle to Nanxun to pick up the goods in the middle of the night.

The bitter and bitter taste is only experienced by oneself.

But the difficulties are always temporary. Li Xinglong sticks to credit and serves well.

Customers are getting more and more, and their careers are on the right track.

In 1999, just as sales increased steadily, Li Xinglong officially registered the "Fa Shi Fei" brand, and set up a product development center to integrate the fashion elements in an all round way, thereby ensuring that the company's products always lead the fashion trend.

Also in this year, Li Xinglong formally became the chairman of Jiangsu FA Shi Fei Clothing Co., Ltd.

It is precisely because of the attention to the brand and the research on the trend of popularity. In 2004, FA Shi Fei was assessed by the National Product Quality Assurance Center as the "Chinese famous brand" promotion unit. In 2007, FA Shi Fei was identified as China

Li Xinglong told reporters that in fact, meticulous management is an important internal factor for the rapid development of FA Shi Fei.

In 2006, French flock was integrated with ISO9001&2000 certification and operation management. In all operations, it actively managed fine, fine, strict and zero defect management.

From the development and design of products, we must base ourselves on the high starting point, new requirements, and strive for perfection.

Every year, the company organizes management teams to expand learning in famous universities such as Zhejiang University, and has hired many masters of marketing management to train managers and distributors.

We have cultivated and established a stable management team, creating a "community of interests" in management and a "standardized scientific body" in management.

At the same time, FA Shi Fei set up a set of scientific and reasonable production and quality management system, forming an effective working procedure and management procedure for each functional post.

Clear responsibilities, strict rewards and punishments, form a formal management order, so as to continue the good management situation.

At present, FA Shi Fei has scientific and perfect process operation.

The world's most advanced knitted garment equipment has been substantially increased in hardware.

In the software, the company carries out comprehensive computerized management, ensuring the quality and efficiency of each link.

We should effectively handle various operational barriers, constantly strive to improve product quality, and create a healthy and steady development mechanism for FA Shi Fei.

The twenty-first Century is the era of winning the terminal. From the perspective of market factors, the company actively implements the innovation of marketing network mode, strengthens the construction of marketing network, improves the control power of the French market, and gains the competitive advantage of the market. First, it takes the market channel as the guidance, analyzes the situation of consumers, the situation of competitors, and the comprehensive service and support based on customer value.

On the other hand, it is to establish common goals and cooperative values with distributors, organize all kinds of training, and learn comprehensive service management capabilities and awareness, ensure accurate and smooth information, timely feedback of terminal and product information, and achieve good communication among distributors, mutual understanding and mutual trust, sharing results, forming common value core and mutual relationship.

Through unified management of image, price, distribution, advertising, mode and so on, France has set up a marketing network with unified values, standardized operation and good performance.

In the market operation, FA Shi Fei conducts adequate market research to ensure correct pre-sale decisions.

The establishment and positioning of the management objectives in the sale shall be determined from the management suited to the management mode and management method of the enterprise and the market.

At the same time, in order to ensure the correctness of decision-making in all management, Fasfi set up sufficient information basis in the process to implement effective management and scientific decision-making.

Reduce the possibility of making mistakes to the smallest possible extent, so as to provide consumers with the best service.

Now, France has been pformed from an unknown brand into a famous sweater brand with 400 shops throughout the country.

In 2010, the company launched the cashmere high-end brand "Rui Sha Sha".

Force under crisis

2011 is the key year. It is the beginning of the new 10 years of the garment industry. It is also an important moment to get out of the shadow of the financial crisis and deal with the new situation.

This year, the company carried out the information pformation project, upgraded the company's inventory management, terminal management and sales system, promoted the standardization of the daily work of the enterprise, improved the terminal control ability, realized the information sharing, and made the enterprise better adapt to the market changes.

In addition, the company has set up a new operation mode for each department's functions, and has worked out relevant workflow to improve work efficiency and accuracy.

"Now, the global financial crisis has not improved significantly. Many enterprises are unable to find the direction, and now confidence is very important."

Li Xinglong said that under such circumstances, the government's help force is limited, banks will only add icing on the cake, and will not rely on their own needs in the snow. They can only rely on their own pformation and upgrading to break through development.

Li Xinglong also admitted that there are many enterprises in the sweater industry, and the competition is fierce. At the same time, many women's wear brands begin to increase knitwear products. The development of sweater enterprises is more difficult than before.

"In the next ten years, FA Shi Fei will pform into the whole category brand, make the four seasons clothing brand and take the road of monopoly chain."

Since 2011, FA Shi Fei has launched the brand image upgrading project, vigorously promoted the brand level and promoted the terminal upgrade.

Li Xinglong told reporters that in March 25, 2012, FA Shi Fei jointly held a press conference with the Jiangsu clothing association in the Great Hall of the people to issue a new strategy for brand development.

Li Xinglong said that the more difficult times, the greater the chance for enterprises. When others shrink the line of defense, I can expand rapidly to fill the market gap left by others.

At the same time, at this time, the new strategy of enterprise development is also given to agents, franchisees, employees, confidence and crisis, and confidence is more important than anything else.

Because I have worked as an agent and worked as a "migrant worker", I feel deeply about their living environment.

In 2012, when it launched its brand strategy promotion, it will also implement the "BMW style" service, whether it is for its agents, employees, or consumers, as long as it is within the company's capabilities, the requirements will have to be satisfied.

Now, there are no less than two visits per month by customers. They provide customers with professional sales knowledge through SMS platform every month, and do a good job in customer satisfaction survey.

Understand customer needs, solicit customers' opinions, collect and summarize the customer satisfaction questionnaire quarterly by the operation Department, constantly improve and provide the best service for customers' requests.

"Before doing business is relying on human brain, relying on character, product, now far from enough, now need to rely on culture.

We should rely on corporate culture and brand culture to pool agents, employees and consumers.

Li Xinglong said, the company should continue to create value for agents, consumers and employees.

"In the future, FA Shi Fei will continue to deepen innovation in the fields of technological progress, design and development, business models, capital operation and resource integration.

In this way, the overall development and values of enterprises can be developed in a scientific way.

Li Xinglong is confident of Fasfi's future.

Li Xinglong told reporters that in 2012, FA Shi Fei will continue to accelerate the structural adjustment of enterprises and strengthen the building of the core competitiveness of enterprises.

At the same time, we should fully introduce talents and establish a strong business team, renew our ideas, establish and perfect the incentive mechanism and supervision mechanism to ensure the sustainable operation of enterprises and brands.

It will also promote brand and enterprise operation mode, market oriented, speed up the construction of information flow, strengthen the resilience of enterprises in the future competition, optimize the integration of resources, and promote the upgrading of enterprises in an orderly way.

"Of course, a century old brand can not be done by one generation. It also requires the next generation to continue to carry forward and carry forward.

Passing a brand to the next generation is better than giving him 1 hundred million, because making a brand has a sense of accomplishment. "

Li Xinglong finally said that he was deeply in love with the clothing industry and hoped that the next generation could inherit it well.