Hubei Clothing Consumption Leads The Nation
"Selling 2358 clothes per minute, the clothes sold throughout the year can be connected to the moon for two times."
Yesterday, Taobao's data grand ceremony released a series of consumer data in 2011.
Among them, Wuhan online shop
Clothes & Accessories
The turnover is over 2 billion 100 million, and the volume of digital products is close to 1 billion.
In addition to the Wuhan women's clothing store "all" and "my one percent", which have been popular all over the country in the past few years, the traditional Han products are still running away.
Women's wear
The online sales of cat people have also exceeded 100 million yuan.
In 2011, Taobao's single day turnover reached the highest level of 4 billion 380 million yuan, which occurred in December 12th. The sum of retail sales in excess of Beijing and Shanghai was 3 times that of the same period in the previous year.
What did Internet users want most in the past 2011? According to the 2011 search hot words released by Taobao's data ceremony, consumers in every region need different needs.
In 2011, people in Chongqing were most concerned about leather clothing and leather trousers, which were very attractive. In style, they showed ice and fire.
In contrast, the northern and western regions show more unique regional cultures.
From Taobao's data, Beijing has inherited the cultural details behind it. The largest user search is cross stitch, which reflects the delicate side of Beijing people.
At the same time, Beijing people also love literature and art, love photography, and the search volume of SLR cameras is also in the front.
Guangdong, a large online shopping center in southern China, fully embodies its tolerance and pluralism. Both leisure and retro or Korean and Japanese are Guangdong women's favorite, while Guangdong men love leisure and sports departments.
In addition, "wig" is also a key word for consumers in Guangdong.
The central region is mainly clothing, and the key words of Hubei, Hunan and Jiangxi are all kinds of clothing.
The difference is that
Hubei
The area loves fast fashion brands, especially the "H&M"; Hunan, regardless of men and women, likes the "Heng Yuan Xiang" cashmere sweater best, and Jiangxi is the most desirable area to enjoy sunshine.
(Note: in recent years, fast fashion, which is characterized by "fast, ruthless and accurate", has springing up rapidly. Fast fashion clothes are always following the trend. The speed of new products to shops is fast. The frequency of display is even more than two times a week.
The East has always shown people in big provinces (cities) such as Jiang, Zhejiang, Shanghai, etc., in terms of the population and the amount, the first three are basically covered.
From the search volume, Shanghai people love the famous brand, COACH, BURBERRY, GUCCI and so on are all favorite; Jiangsu men and women are quite different, men are all fascinated by Jobs, Apple products are all their favorite search, while Jiangsu women are fond of bags, surpassing their costumes.
As the saying goes, "poor cars and rich watches" have always been regarded as wealthy Zhejiang people, and the search volume of watches is also very high.
In addition, "slippers", "MP4" and so on are also their favorite products, reflecting the Zhejiang people's love for life.
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