Shanzhai Big Brand &Nbsp; Is It Cheap Or Tasteless?

Shanzhai

How do you see it?

It seems that nearly two years of the Spring Festival Gala, always create one after another topic of cottage clothing.

It is said that after two hours of the Spring Festival Gala, actress Hu He wore the Valentino 2012 holiday series bow tie red dress that night. The Shanzhai style has already been sold on the internet shop. The consumer must pay a deposit of 100 yuan first, and then draw the pattern by the seller, and then deliver the product after the new year's Eve.

After the seventh day, many shops began to launch this skirt, ranging from 100 yuan to 10 thousand yuan. The low price shopkeeper said he was also original, and the high priced shopkeeper said he was buying on behalf of the buyer.

Phenomenon: in the past two years, the Spring Festival Gala has been rolled up.

Besides Hu He, Niu Li's clothing accessories also rolled up the online cottage style.

Her Marc Jacbos2012 early spring dress sells from 688 yuan to 14980 yuan on the Internet, and the overcoats and earrings have also burst into Shanzhai style.

In the words of the shopkeeper, Niu Li's clothes were all big, and her Shanzhai money was very popular.

Reporters with questions in Taobao search column clicked "Spring Festival Evening" two words, immediately appeared a lot of keywords, including "Spring Festival evening Niu Li, the same paragraph", "Spring Festival evening Li Xiaoran same paragraph" and other words are particularly eye-catching, click on to enter, found that these costumes are stars in the Spring Festival evening show when wearing costumes version.

The reporters who were unwilling to go on went deep into the search. As a result, they saw "2012 Qing Dong red dresses", "Chariene Choi plucent gauze skirts", "Qing Dong white lace skirts" and "Li Yong shoulder padded suits".

In fact, in the past two years, the hosts and performance stars of Spring Festival Gala are wearing.

Survey: nearly 70% of consumers said they did not buy Shanzhai.

So what kind of mentality do consumers have for Shanzhai brand names? Is it really cheap or tasteless for them? Is it possible to look at the survey of 200 consumers in this newspaper?

When asked whether they were interested in the costumes of the Spring Festival evening show, 48% of the respondents expressed interest, while the remaining 52% said they were not interested. When asked whether they would buy the online brand name dress, 31% of the respondents gave a positive answer, while 69% of the consumers said they would not buy it.

Many consumers expressed the biggest concern is that the price is too low, worried about the quality and style of the problem.

After investigating the 31% of the respondents, the reporters found that there were many reasons for their purchase of the Shanzhai dresses. 49% of the respondents said they would buy because of the unique design. 21% of the respondents said they were very happy to wear the same clothes as the stars. 14% of the respondents said they wanted to buy them because they were good looking for the stars, while 11% of the respondents said they would be more beautiful than the stars, and 5% of the respondents said they imitate the big cards.

Finally, when asked how consumers view Shanzhai clothes, 43% of consumers said they could not see Shanzhai as long as they were properly matched, but consumers who had two views, such as wearing good looks, not being Shanzhai and never wearing Shanzhai costumes, accounted for 22%. 7% of the respondents said that many people were wearing Shanzhai clothes now, and no disgrace; 6% of the respondents said too many cottage products, and cottage clothing was also a trend.

Viewpoint: plagiarism is undesirable.

"Online"

Under these cognitions, the Shanzhai brand clothes on the Internet have become an ornamental product.

Reporters on the Internet to see a few new star cottage clothing this year, within 30 days of the volume of turnover, although many respondents, but everyone is just curious, lively attitude, so these night rush out of the cottage clothing really become a price free city chicken ribs.

There are also shopkeepers that the Dragon Spring Festival evening dress is not as popular as in previous years, but also related to the quality of the program. Because there are fewer people watching the Spring Festival Gala and many people are too fond of watching the Spring Festival Gala.

Although the number of copycat clothing has increased online this year, we obviously have no interest in it.

Businessmen should have the sense of catching business opportunities, though they should be encouraged.

It is not advisable to plagiarize big costume and take photos of celebrities as a gimmick. Therefore, it is still prudent to buy "Shanzhai", and "Shanzhai" is more cautious.