How Should Quanzhou'S Small And Medium Shoe Enterprises Develop?

Quanzhou small and medium sized

In addition to survival, we need to develop.

Is it willing to work together to work together for the first tier enterprises? Or is it unwilling to walk to the stage to grasp the last opportunity to fight?

Different companies have different answers, but they have their own secrets.

Yes, suitable is the best, as Xu Gang, Secretary of the Quanzhou Municipal Committee of the Communist Party of China, said: at this time, the "two pioneering" is to rely on entrepreneurs to remain high spirited, enthusiastic and daring, to focus on industry, to innovate forever, to carry forward the spirit of Quanzhou people's love to win, and to find a promising new field.

Unlimited extension of industrial chain

For most upstream private enterprises, there is no

It was announced that 2011~2012 was held at the "two start up" conference of private enterprises in Quanzhou not long ago.

EVA recycling of waste plastics, a highlight of the recycling economy, boosted three sta's successful listing in Taiwan last year as "Asia plastics renewable resources holdings".

Listing undoubtedly ushered in the two startups of three sta. According to Huang Qiubo, the original company started to scrap plastic recycling for the shortage of raw materials and the care of the home environment. More is from the environmental protection point of view. Now, by successfully entering the capital market, it is more conducive to the integration of the upstream and downstream industries chain, and has opened a wider and wider road for the company.

After the listing, the company has actively expanded its capacity. By the end of last year, more than ten sets of machines had been added, totaling 34 units, with an annual capacity of nearly 350 thousand cubic meters.

At the same time, three Sida active layout of the East China market, invest in the establishment of three star (Jiangsu) environmental technology company, as the expansion of production capacity and automotive, building materials and other new products carrier.

"Now, our EVA materials are used in addition to

Reporters in the three sta exhibition hall also saw the use of EVA in various new fields: delicate and environmentally-friendly children's toys, climbing pads, yoga mats, picnic pads, EVA carpet composite mats, fire retardant EVA building boards, car pads...

"After market research, we will focus on several areas of large-scale investment."

Huang Qiubo said that the development of enterprises over the past 30 years is to meet new development nodes, and they will go deeper and deeper.

Apart from extending the EVA products, three sta is also intensive in the industry chain.

In 2003, the "golden hair shoes Plastic Co., Ltd." was set up, focusing on the operation of Q-sport fashion leisure sports brand. In 2006, through the cooperation with Tencent Inc, it obtained QQ authorization and officially opened its own brand.

Cooperate and win win for large scale enterprises

It is also the direction for many enterprises to choose the "two pioneering" for the large scale enterprises.

This year, the Anqing Anta Industrial Park, which is invested by Thailand footwear Limited by Share Ltd, is launching the construction of an annual output of 20 million pairs of sports shoes soles. It has written a shining record for the coordinated development of Quanzhou enterprises.

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At the beginning of last year, Thailand shares received an invitation letter from Anta (China) Limited. Anta plans to build "Anqing Anta Industrial Park" in Anqing, Anhui province. It invited Tai Ya shares to invest in the Anta Industrial Park project in Anqing City, Anhui province to provide sole matching production.

After the assessment, Thailand shares accepted the invitation of Anta, held the eleventh meeting of the first board of directors in January 24, 2011, and passed the motion on the use of over raised funds to invest in the Anta Industrial Park "20 million pairs of sports shoes sole project".

It is reported that the construction period of the project is 2 years. After the total production is expected to be completed, the annual production capacity can reach 20 million pairs of sports shoes soles, and the annual sales revenue can reach 253 million yuan.

"We have maintained good cooperation with Anta. In order to promote sustained, rapid, healthy and stable development, the company has established a long-term and stable strategic partnership with Anta, and signed a strategic cooperation agreement, which has created a broader and more solid platform for product development, production and marketing cooperation," he said.

Xie Zixi, deputy director of the company, said that this cooperation with Anta can improve the level of R & D and production of the company, form scale production benefits, reduce production costs, enhance the technological content and market competitiveness of the products, enhance the company's continuous profitability, maximize the interests of shareholders, and provide more employment opportunities for local people, so as to achieve good economic and social benefits.

Besides Tai ya, many upstream enterprises such as Cheng Chang, Xintai and so on, have also chosen to increase their strength to help scale enterprises.

For example, Fujian Xintai new Mstar Technology Ltd has set up a good scientific research cooperation with the national key universities and research institutes since its inception. At the same time, the company has also established a R & D center in Hongkong with the help of South Korea's power. "In this way, we can not only rely on South Korea's R & D advantages, but also collect information from all over the world and share resources among customers through Hongkong's international business platform, so that the information feedback will be more comprehensive, more targeted and valuable than the brand's information."

Cai Qing, chairman of Xintai, said that by sharing the information on the latest world shoe brands and providing them with more cutting-edge and high-end products, it is the best fit for the upstream enterprises to make the industrial chain.

Building up upstream brand and downstream brand simultaneously

For SMEs, the "two pioneering", there is a "no return", "is to create their own brand!" Mao Tai (Fujian) shoes materials Co., Ltd., chairman of Ding Sibo said.

For Mao Tai, their task is even more arduous than others. They not only need to build their own brand of upstream soles, but also launched the online fashion casual shoes brand 96hours last year.

"We are walking on two legs now. On the one hand, we are striving to create a good sole brand for the quality shoes and clothing brand. Now every pair of shoes on 96hours will play the brand logo of Mao Tai shoe sole brand KPP. On the other hand, we are running the network fashion casual shoes brand 96hours through another special team."

Ding Sibo said.

In the industry, the Ding Sibo brothers were called "paranoia". They invested heavily in building an enterprise laboratory, equipped with the world's top scientific research equipment, in order to digitize the performance indicators of the sole and produce the best soles.

They also invested heavily in R & D and design of 96hours shoes. They also injected technology into fashion products.

At present, 96hours's main channel is network mall, "the channel under the line has basically been carved up, and the network still has an opportunity."

Ding Sibo said, in order to better promote this brand, last September, they invited happy men's voice and popularity Wu Yi to design 96hours's first star shoe.

Wu Yi, the first star designer of 96hours, liked 96hours's positioning and comfort technology, which helped to bring about the birth of Star shoe cooperation.

Although it has been in operation for less than a year, 96hours brand's reputation in the Internet has been increasing.

"We are committed to a long-term career.

Although it is not yet obvious, we are working hard. "

Ding Sibo said.

In addition to Mao Tai, the reporter learned that there are still many enterprises that invest in online brands in the new era. For example, Xiao Zhaohui, general manager of Jinjiang Fuxing umbrella Co., Ltd., established the Xiamen Shang Yu Agel Ecommerce Ltd.

At present, there are two brands of Shang Yu and shine.u under the fishing flag, with independent high-end high-end shopping platform for women's clothing.

"Umbrella industry is the industry left behind by our parents. As the two generation, how should we continue and innovate? I think the Internet is a big opportunity."

Xiao Zhaohui said frankly that he liked photography and set up a photography studio in Quanzhou. With the platform of photography and his interest, he can combine with online shopping very well.

He believes that opportunity belongs to those who are prepared.