Eliminate Clothes And Change The New &Nbsp; First Class Price "Three Goods".

Recently, major businesses in Hengshui city have launched activities such as "winter products clearance" and "spring fresh and fresh listing" activities, which are full of seduction for beauty loving people.

However, when choosing new clothes, there are many

Phenomenon: style, old price is not low.

"I saw this kind of clothes last year when I was shopping in Shijiazhuang. How can we get here now?" said Sun Xue, who lives in downtown Hengshui and went to Shijiazhuang University.

During the Spring Festival this year, Sun Xue and his sister went shopping together to find clothes. Many of the well-known brands were seen in Shijiazhuang last year.

"These are all last year's styles, and the prices are not low.

It would be uneconomical to spend an old price on the old price, which is neither fashionable nor expensive.

Hengshui citizen Mr. Niu also has the same feeling.

"A few days ago, I went to Dezhou, Shandong, and stroll around a few department stores. I found that the clothes sold there were very fashionable, with many styles, and the prices were not expensive.

Always feel

Public purchasing power outflow

Ms. Liu, who works in Jiangsu, returned to Hengshui during the Spring Festival.

When shopping, Ms. Liu was pleasantly surprised to find that many clothing brands in southern big cities could also be found in Hengshui.

However, looking at it carefully, we were disappointed. The clothes here are not only old but also very few.

"Look, I also have the brand I like here. I was very happy, but I could not choose any style. I would like to go back to Jiangsu after work."

For some people in Hengshui, the local consumption environment seems unable to meet the demand for shopping, so driving to Shijiazhuang, Dezhou, Beijing and other places has caused the outflow of purchasing power.

Mr. Zhou, a resident of Hengshui, often shops in Beijing. He said, "after all, Hengshui has limited resources, and few choices are available, so we can buy everything we need when we travel."

Young people simply go online.

"Online shopping is more convenient, more things, faster updates, cheaper prices.

For example, many clothing brands have flagship stores in Taobao mall, and the quality is also the same as in the mall.

Nowadays, online shopping is in an era of popularity.

Ms. Zhang often buys clothes, shoes, cosmetics and so on in the online shop.

Mr. Li, who is more interested in sports clothing, often buys online. "In the past, he saw a new running shoes on the Internet. He wanted to try it on in the city store."

Reason: the popularity of the three tier market is late.

Many businesses agree with these consumer phenomena in Hengshui.

But at the same time, he reluctantly said: "not only in Hengshui, many small cities are like this, there is no way."

"The main reason is that Hengshui belongs to the three line market, and its purchasing power is relatively low."

Liu Wenbin, the boss of the JEANSWEST store who has been struggling for nearly 10 years in the clothing market, told reporters.

According to the size of the economy, cities are generally divided into first tier, second tier and three line levels, such as Beijing, Shanghai, Guangzhou and other major cities belonging to the first tier cities, while Hengshui is divided into three line cities.

According to the market rule, a certain trend in the first tier cities must be postponed for a season to reach the second tier cities, and the three tier cities will be later.

"In the market, clothes are sold on a graded basis.

The owner of another brand store in downtown Hengshui added: "this is just a means of sale, which is for reasonable sales.

For example, a fashionable fashion design, in the first tier cities, consumers will think it is good-looking, but at this time the second tier cities have not yet been aware of the goodwill. Until the consumers of the first tier cities have bought, the second tier cities will begin to accept these popular elements, and their purchasing power has just begun.

Market resources are limited, online shopping hits big.

Insiders revealed that at present, there are too few first-line brand clothes stationed in Hengshui.

According to the introduction, the first and second tier cities have strong spending power, and some domestic and foreign brands are competing to enter. Competition is very fierce. Therefore, clothing upgrading is faster, and some brands will be discounted earlier than small cities.

Although the three or four tier cities are full of temptation and imagination for big brands, people's purchasing power is also gradually released. However, many large brands are worried that they can not control the channels and terminals, so that the previously established brand image is damaged, and they still dare not enter the three or four line market easily.

For direct or franchisee businesses, the cost of logistics is too high and profits are too low, leading to a number of first-line brands can not be based in our city.

The group with this demand has to go to the field to spend.

In addition, the development of online shopping has diversified the consumption channels and has great impact on the consumer market in our city. This is also the reason for the loss of some customers.

According to the survey, although the growth rate of female online shopping in China's three line market is not high in the first and second tier markets, the penetration rate of online shopping increased from 13% in 2007 to 23% in 2011, a sharp increase of 77%.

In the local market, we spend "first class" money to buy "three class".