Outdoor Sportswear Sales Place
Outdoor, as a classification between sports and leisure, has gradually formed its own sales channel, and its business and marketing methods are gradually changing.
Like sportswear products, large and medium-sized retail stores, franchised stores, franchised stores, wholesale markets, trade markets, clothing mail order companies, and online shopping malls are important places for outdoor sportswear sales.
Outdoor sportswear
Most outdoor stores will sell branded clothes, and 40% of consumers will like to buy their favorite brands at the exclusive stores.
At present, China's outdoor sportswear stores start late in the domestic commodity stores, and have not formed a scale for the time being.
Seeing the brand series of TTISS, I feel that TTISS stores will soon appear.
Brand outdoor clothing stores meet some consumer needs.
The category of clothing management in chain stores has its particularity.
Franchising has been gradually heating up recently, and it is a new marketing way of "concept, culture, management, training and service".
This format has a great advantage in guaranteeing the brand image and money back of the clothing brand. As an example of sports brand, the store is mainly supported by overseas brands such as Nike, Adidas, Reebok and so on, mostly concentrated in the city. It is a supplement to the large department stores. The annual sales volume of the franchised stores is generally between 800 thousand and 3 million yuan.
Shopping malls, supermarkets and chain stores, warehouses, supermarkets, chain stores, because of low operating cost and price advantage, is the most rapidly developing format in recent years. This kind of outdoor sports apparel is open shelf sales, low price, and the outdoor sports apparel is mainly medium and low grade. Because of the large sales volume and low price, it is very popular with consumers. It is a good supplement for department stores.
DETHLON in Shanghai is a good example.
Wholesale market outdoor
Sportswear
The wholesale market is specialized in outdoor sportswear grounds for outdoor sportswear manufacturers and distributors.
Individual outdoor sportswear retail stores supported by large wholesale markets currently occupy a smaller share of outdoor sportswear sales in China.
This outdoor sports apparel market also supports China's vast rural market and low-grade market in some cities.
At present, China's sportswear wholesale market is mainly concentrated in Zhejiang, Jiangsu, Shandong, Liaoning and Guangdong. Qian donkey believes that outdoor sports clothing will soon be added.
After several years of development, the wholesale market of garments is complete, and wholesale and retail businesses are playing a more and more important role in social and economic activities.
Because of its low intermediate links and low price, it has a fast response to market changes and a bright prospect for development.
Mail order outdoor sports apparel mail order is approaching consumers.
The mode of mail order for outdoor sportswear will gradually be accepted and chosen by more consumers.
Online sales and outdoor clothing have also appeared.
Through the Internet, outdoor sportswear is sold to deliver new product information and provide personalized service for consumers.
Online sales of websites such as Beijing, Shenzhen, Ningbo, Tianjin, Guangzhou and Shanghai have set up their own web pages for enterprises, so that outdoor sports clothing enterprises can display their new sports apparel works on the Internet and expand their market space.
On the Internet, we can see the different strength and style of outdoor sportswear design and development.
The appearance of online outdoor sportswear display platforms can be described as the competition of online outdoor sportswear, the competition of information resources, and the competition for limited market share.
Large shopping malls / large shopping malls are the main places for consumers to choose and buy goods.
Outdoor sportswear
Sales are also important.
According to the survey, 30% of the consumers buy sportswear in large shopping malls.
Large shopping malls are mainly operated in medium and high grade and famous sportswear.
Of course, it is also a key channel for outdoor sportswear sales.
The elegant shopping environment, good reputation and scattered layout of large department stores are often the ideal selling places for quality conscious outdoor sports apparel.
At present, many brands in China, such as TNF, BLACKYAK and so on, are all going through this channel.
Ordinary shopping malls / clothing stores, ordinary shopping malls / clothing stores are mainly middle and low-grade outdoor sportswear, mainly attracting the workers of the working class.
Most stores use counter sales or self selected sales.
Many shoppers who used to run casual clothes felt the energy of outdoor sports development and introduced them into their stores.
A lot of fame in foreign trade inventory, Shanghai's hot wind and so on is to take this road of development.
All over the country have followed suit. You will feel the strength of this channel when you go to shops in Xujiahui, Shanghai.
- Related reading
Before The Spring Festival, The Theatrical Performances Get Together &Nbsp; The Clothing Rental Market Fires.
|- neust fashion | 看這里！全網秋冬女裝流行趨勢來咯！
- Fashion shoes | Nike Blazer Mid Rebel Shoes Girl Exclusive Purple Powder Purple Green Color Debut Together
- Fashion shoes | Undefeated X Nike Air Max 90 Joint Shoes New Black Yellow Color Physical Exposure
- Fashion brand | Adidas D Rose 10'S Latest Signature Boots Are On Sale, And Roses Are Blooming Again.
- Industry Overview | 2019 China Textile Fair Autumn Joint Exhibition: Pulse Change Era, Send Textile Strong Sound.
- Industry Overview | Invitation Letter Of China Fashion Sunset Supermodel And Fashion Show Competition
- Industry Overview | How Does The Textile And Footwear Industry In Ziyang, Sichuan Change?
- Industry Overview | "One Belt And One Road" International Textile And Garment Business Representative Visited Xinxiang
- Industry Overview | Monthly Report On Cotton Situation In China: Cotton Demand Is Weak, Cotton Prices Decrease A Lot (August 2019)
- News Republic | Search For Ad Hoc Companies, Develop Supply Chains, Fashion Brands, And Realize Their Own Shortcomings.
- Middle And Low End Orders Pfer To Southeast Asia &Nbsp; Small And Medium-Sized Garment Enterprises Are Facing Life And Death.
- Li Lingshen: The Development Path Of Industrial Textiles "12Th Five-Year"
- Now The Star Fans Are Changing To Star Clothes.
- Court Costumes In Qing Dynasty -- High Sole Shoes
- Pathfinder: The Trend Of Rapid Expansion Is Not Diminished.
- PEAK'S Global Flagship Shop Hollywood Opens &Nbsp; Lays The Foundation For The Internationalization Of The Market
- Han Chao Hits, BOY Moves In Early Spring.
- Clothing Tail Cargo To The Two Or Three Line City March
- 5 Dimensional Parking Lot Will Be Built In The Traditional Market Area Of Light Textile City.
- 580 Pairs Of Fake Brand Sports Shoes Were Checked &Nbsp; The Parties Were Sentenced To One And A Half Years.