AOKANG'S New Way Out Of The Sea

A pair of shoes, contains unlimited Olympic business opportunities!

AOKANG group, China's largest private shoe industry group and Beijing Olympic leather supplier, is here today to "ally" the German World Cup champion shoe supplier Wanli Wei.

The move also helped to create a "war" for Chinese and foreign shoe giants during the two 00 eight Olympic Games.

At the beginning of the new year, the fashionable city Shanghai, as one of the Olympic Games in Beijing, has become an important battleground for Olympic sponsors to compete.

Shoemaking industry, which is closely related to sports, is also hot.

Dr. Arcangeli, the head of the German World Cup Italy national footwear supplier Wanli Wei, said in Shanghai today that the Olympic Games are a window of the world. The commercial cooperation between China and European countries is similar to the participation of all countries in the Olympic Games in Beijing.

The Italy shoemaking expert admitted that choosing two, 00 and early eight to enter the Chinese market and join hands with Olympic suppliers is of strategic importance.

The main idea of "green" high-tech footwear is also consistent with the theme of the Beijing Olympics.

Market participants analyzed the choice of "Lazi" to compete for Olympic business opportunities in Shanghai, and the international footwear giant had multiple considerations.

On the one hand, the Beijing Olympic Games preliminaries are located in Shanghai. The city will be able to gather many fans at home and abroad, and the shoes at the foot of the players will naturally become a "watch" and a "selling point".

On the other hand, Shanghai's most influential international Olympic star is Liu Xiang and Yao Ming. The two sports hurdles and basketball are closely related to shoes.

It is understood that in the winter and spring, not only did AOKANG group take the lead in "marriage", but also called "flying man", Liu Xiang endorsed, and Adidas, Nike and other international brands were all in Shanghai.

A network market survey shows that the "Olympic Games" has spread to the mainland shoe manufacturers in China.

Not only Spain, North Korea and other Olympic team's "foot" orders, all included in the Chinese mainland business.

Research and development of low-cost digital foot measurement system, specialized in Yao Ming and other "Olympic Bigfoot", has become a new direction for some well-known footwear industry groups.

Chinese and foreign shoe tycoons favor the business opportunities of Beijing Olympic Games, and there are some interesting points.

Yan Feng, a professor at Shanghai Jiao Tong University, commented that Europe, which has been occupying the high-end footwear industry in the world, seems to have shown a competitive weakness in recent years. Two, 00, eight years may also be an excellent opportunity for the Chinese shoe industry to truly internationalize.

Wang Zhentao, chairman of China shoes king AOKANG group, said today that cooperation with the top international footwear brands was a new move for the Chinese footwear industry to "ship to sea" in the Olympic year.