All Major Businesses Ogle On Valentine'S Day

Traditional Chinese Valentine's Day Just after the Lantern Festival, the Western Valentine's Day followed. Before February 14, many businesses could not wait to look at this Western Valentine's Day. The reporter visited many shopping malls and supermarkets and found that the slogan of Valentine's Day promotion has been posted in a prominent position in the shopping malls. various brand 's dealers have been flirting with the upcoming "Valentine's Day" to launch the most intense Valentine's Day in the year Promotion War.

Chocolate goes on sale in advance

In major supermarkets and stores, the reporter saw that various gift boxes of chocolate had been placed on the shelves. According to Miss Li, a salesperson, although February 14 is the Western Valentine's Day, young people still pay much attention to it. According to previous years' experience, chocolate gift boxes are quite popular, with prices ranging from tens to hundreds of yuan. In order to seize the business opportunity of Valentine's Day this year, chocolate dealers have put chocolate of all flavors on the prominent position in the supermarket early. The price of chocolate this year rise The range is not very large. In major shopping malls, the price of a box of mid-range chocolates is about 50 yuan, the price of high-grade chocolates is more than 100~300 yuan, and the price of low-grade chocolates is about 10 yuan.

The reporter observed that old brands of chocolate still occupy a large market, such as Dove 、 FERRERO ROCHER As soon as these brands of chocolate were put on the booth, young people were shopping. The reporter saw in Xinhe Supermarket that all kinds of pictures, emotional slogans and beautifully packaged chocolates create a strong Valentine's Day atmosphere. Salesmen said that compared with the dumpling on the Lantern Festival, the chocolate on Valentine's Day has more profit space.

　　 Physical stores and online stores compete for the flower market

In addition to chocolate, flowers are also one of the main characters of Valentine's Day. The reporter visited the flower shop on Dongchong Road and learned that flowers transported from other places have been put into use market The shop owner surnamed Huang, who runs flowers, said that the price of red roses is now 3 yuan each, and they will sell for more than 5 to 8 yuan on Valentine's Day. The minimum price for flowers ordered in advance is 5 yuan each.

According to the reporter, according to the past practice, the supply of roses and lilies is likely to exceed the demand. The current price of lilies is 10 yuan each, which may rise to 15 yuan to 30 yuan each by then.

In addition to physical flower stores, online flower stores are also grabbing the big cake of Valentine's Day market. The reporter saw on the network that many websites launched the activity of "Valentine's Day flower reservation". On a local group buying website, the reporter saw that the price of group buying flowers ranged from 88 yuan to 999 yuan per bundle. Mr. Xiao, who works in a public institution, told the reporter that he was going to surprise his wife on Valentine's Day this year, so he ordered a bundle of 288 flowers in the online shop, hoping to win her favor.

In the interview, the reporter found that consumers pay more attention to the Western Valentine's Day than the Lantern Festival, so businesses are more willing to spend great efforts to create the atmosphere of the Western Valentine's Day. Ms. Wang, a consumer, said that she prefers to give gifts to her lover on the Western Valentine's Day to the Lantern Festival, deepening the relationship between them. Businesses will also take the opportunity of Valentine's Day to carry out some promotional activities to attract money.