Professional Wear: Connecting The Industrial Chain And Ushering In A New Dawn

China Business Suits There is room for development not only in terms of objective needs, but also in terms of subjective operations

　 "Money" has a pleasant view

"Today's Chinese professional clothes industry We are facing the darkness before the dawn, and the dawn is coming. " On December 20, 2012 China Garment Association Jiang Hengjie, consultant of the China National Garment Association and director of the Science and Technology Expert Committee, said at the annual meeting of the Professional Wear Research Center.

He said that as our country entered the post-modern industrial stage, the application scope of professional clothing will be more and more extensive. From the perspective of industrial restructuring and the development of the secondary and tertiary industries, the number of employees in the service industry will increase rapidly, and the demand for professional clothing will also increase rapidly. Therefore, there is considerable room for the development of China's professional clothing.

At the same time, the current national environment is relatively good, advocating "people-oriented", government procurement is also increasingly under the supervision of public opinion, and the procurement process has begun to move towards openness and transparency.

In addition, with the progress of society, the enhancement of employees' safety and health awareness, and the strengthening of the government's efforts to prevent industrial accidents and occupational hazards, the demand for personal protective equipment will become greater and greater, and the requirements for the quality of safety protective clothing will become higher and higher, which provides a broad space for the development of functional protective clothing.

According to the statistics of authoritative departments, China's national defense needs more than 20 million sets of special labor protective clothing every year, such as electrostatic, flame retardant, acid and alkali resistant and chemical resistant clothing. According to the production capacity of 285 garment enterprises that have obtained safety sign certification, it is far from meeting the demand.

"There is room for the development of Chinese professional clothing not only in terms of objective needs, but also in terms of subjective operations." Yuan Wenkun, executive vice president of Yelia Group, also believes that.

The great potential of the professional wear market is obvious to all, but for a long time, because the entry threshold of professional wear enterprises is low, market The price confusion, low price competition and disorderly competition also lead to the unbalanced development of the industry.

And the safety protection professional clothing is different from the big textile, which has a significant feature: it is oriented by policies and regulations, and the planned demand is relative to the market operation.

"The development and use of safety protection professional clothing involves many fields, so it is necessary to speed up the contact and communication between industries." Zhang Puxuan, vice chairman of Shaanxi Yuanfeng Textile Technology Research Co., Ltd., said.

This requires the industry association to cooperate with the decision-making department of the terminal application industry to build a docking and exchange platform to promote the market demand and R&D and production of professional clothing.

　　 Transfixion Industrial chain

At this annual meeting, Jiang Hengjie specially asked the professional clothing enterprises to make full efforts to build the value system of professional clothing, establish the values of the professional clothing industry, and improve the social contribution rate of professional clothing.

Jiang Hengjie believes that the values of the professional clothing industry are embodied in "scientific development, effective supply and efficient service". The value system built around such values should be a complete industrial chain with advanced technology, advanced design concept, reasonable industrial layout and upstream downstream connection.

In his view, the future competition is no longer between individual enterprises, but between supply chains, or between virtual integrated enterprises. Integrate unrelated enterprises into a closely related supply chain, and the closer the supply chain, the stronger the competitiveness.

According to him, recently a department of the country selected functional fabrics through bidding, and the three successful bidders were all foreign enterprises. Domestic enterprises can't sit still and hope that the Association will set up a platform to introduce the technical characteristics of functional materials to professional wear enterprises. Therefore, this annual professional wear conference will take the exchange of new material technology as one of the contents of the conference.

"It is urgent to establish an integrated innovation system of modern industrial chain and turn the industrial chain into a value chain and a gold chain." Jiang Hengjie pointed out that in the future, the Research Center of Professional Wear will take the effective demand of the market and consumption as a value orientation in the industrial chain, and establish a value orientation based on market demand, clothing manufacturing as the forefront, fabric development as the core, and fiber raw materials as the backing The in-depth cooperation mechanism of the industrial chain is guaranteed by standard testing.

Zhang Puxuan also believes that the traditional protective clothing fabrics have shortcomings such as poor functionality and poor washing resistance, which can not meet the requirements of protective clothing at this stage. The development of clothing fabrics using differentiated, functional and high-performance textile materials has become an inevitable trend in the development of safety protective clothing.

He said that the leading upstream and downstream enterprises in the textile and clothing industry at home and abroad should strengthen cooperation, jointly research and develop topics according to the market demand, and develop safety protection professional clothing required by the market.

At this exchange meeting, there were not only the best foreign new material enterprises such as the Japanese Uniforms Center, Toray, Teijin, and Nano tex in the United States, but also the leading units of domestic new material research and development - Guojia Textile Research Institute and Shaanxi Textile Academy.

The cutting-edge information of new material development they bring will enable domestic professional clothing manufacturers to provide more targeted technical support for users to design professional clothing in the future.

The upstream and downstream exchanges and cooperation of the industrial chain will result in high-quality products, and the healthy development of the professional clothing industry needs an orderly competitive environment. {page_break}

　 Trend specification

"The introduction of China's general technical specifications and service specifications for professional wear will enable enterprises to combine self-discipline and competition on a relatively fair stage, and promote the domestic professional wear market to embark on a scientific and standardized development track as soon as possible," Jiang Hengjie said.

In his opinion, technical specifications and service specifications are likely to become the standards for comparison of professional clothing procurement in the future.

Jiang Hengjie told the reporter that after the establishment of the China Business Wear Research Center, the procurement departments of many central enterprises took the initiative to find the center, such as the Bank of China and the Maritime Safety Administration, and hoped that the Business Wear Research Center would provide technical support for their business wear procurement. In addition, the Research Center has repeatedly contacted with the Ministry of Public Security, China Customs, Foreign Aid Department of the Ministry of Commerce, etc.

Now, the experts of the Research Center of Professional Wear have become the evaluation experts of the clothing procurement of many central enterprises and government agencies.

"We hope to work hard from different channels, step by step, and strive for more and more market voice," said Jiang Hengjie.

According to him, in order to develop a reasonable body database system that is widely applicable to the mass customization manufacturing mode of Chinese clothing enterprises, the China Professional Wear Research Center has also carried out a research project on the body database of professional wear.

Based on the analysis and collation of a large amount of human body data accumulated by enterprises for many years, combined with different product data, a professional clothing production database suitable for different enterprise management modes has been developed. The size and specification consolidation is more reasonable, the production configuration is more scientific, and the clothing manufacturing cost has been effectively reduced.

At this meeting, Qiu Manliang, the vice president of the Institute of Professional Wear of Jihua Group Co., Ltd., said that the Institute of Professional Wear played a very important role. It played a more important role than corporate public relations personnel. It could connect enterprises with the market.

He believes that the professional wear center should become a government assistant, a guide for enterprises, and a market driver, and more importantly, it should promote the branding process of China's professional wear.

　　 Branding is the way out

At present, China's professional clothing enterprises pay little attention to the corporate image construction, and the overall corporate image construction is less than 10%. Some enterprises have no brand management department at all, and lack brand management talents even more; Some enterprises simply understand brand construction as brand popularity and blindly invest huge amounts of money in advertising, while the temporary advertising effect cannot bring long-term development impetus to enterprises.

Jiang Hengjie said that many professional clothing enterprises only devote themselves to working, and rely on low price competition and low cost scale expansion in product marketing strategy, so they have little profit in brand.

In his opinion, "the branding of professional wear is an inevitable trend, and professional wear enterprises should make a contribution to science, technology and culture."

In a large number of bidding activities in recent years, enterprises feel that buyers have increasingly high requirements for design, and are not satisfied with the design ability of domestic enterprises' professional clothing.

"We should take advantage of the great opportunity that the country vigorously advocates cultural self-improvement, cultural self-confidence, cultural positioning, and the development of cultural and creative industries to rapidly improve our professional clothing design level, and constantly promote our professional clothing to reflect the spirit of the times, scientific literacy, and cultural awareness." Jiang Hengjie said.

As an important part of corporate culture, professional dress has become a symbol of a specific culture. More and more entrepreneurs are aware of the role of professional clothes in enhancing the cohesion of enterprises, improving the overall style and cultural image; Enterprises generally regard wearing professional clothes as a symbol of corporate image, corporate quality, corporate culture and other comprehensive strength.

"The market has higher and higher requirements for the quality, design style and style of professional clothes, and has begun to pay more attention to its aesthetic and cultural characteristics," said Zhang Puxuan.

In fact, at present, professional clothing has gone from being rigid and conservative to being integrated with modern civilization, and has entered a new pattern of focusing on fashion, comfort, environmental protection and health.

"Continuous innovative design is the core of leading the trend of professional wear. Combining the personality and characteristics of each purchaser, designing a perfect blend of artistry and practicality is a good opportunity to open the professional wear market." Jiang Hengjie said.

He told the reporter that the Future Professional Wear Research Center will focus on solving a series of problems such as the choice of industry development direction, determination of technical route, access to innovation resources, and cultivation of innovation ability, so as to speed up the transformation of enterprises.

At the same time, experts are organized to investigate relevant government departments, purchasers and relevant professional wear enterprises to understand the main problems in the professional wear market, analyze the source of contradictions, and propose solutions for the development of enterprises.

Ma Yong, deputy director of Sichuan Jihua 35336 Professional Wear Co., Ltd., said that the convening of this meeting broke the old habits of professional wear enterprises, which were stuck in their own ways and refused to communicate with each other, and established a cooperative atmosphere of collectivism in the professional wear industry. The professional dress research center should hold more similar exchange meetings in the future to strengthen exchanges and learning among peers.

"Only with the guidance of the association, the experience of successful enterprises and the dialogue with the industry can the industry develop faster and more stably," Ma Yong said.