The "Strong Fighter" Men'S Clothing Is The Best Chinese Costume.

During the eighteenth World Cup, an advertisement was launched before, during and after each game of CCTV, which attracted many fans watching the world cup. Handsome Male model Flying through the air, a football passes through the goal and flies from the Le Louvre Museum in Paris, France. Finally, it is fixed on the screen as the four characters of "strong tyrant men's clothing". This is the brand advertisement of "Fujian strong" Fashion Co., Ltd., which is customized for the CCTV to broadcast the eighteenth World Cup. The beautifully made picture, the famous French palace, and the male model of shooting shot, together constitute a unique scenery played in the intense world cup competition. However, the dust that swept the world "football heat wave" has not yet fallen. Men's wear The slogan of "the Chinese men's clothing brand in Le Louvre Museum" is one after another. The focus of the criticism is: how can an unknown clothing brand in China be collected by the French Le Louvre museum?

The great Chinese planner believes that the key to marketing is to create the focus of the event itself, and the content of the hot event must be beyond the ordinary imagination. For enterprises, event marketing focuses on borrowing and generating momentum, and the ratio of input to output is higher than that of momentum. An influential event can enable enterprises to get a free ride of brand promotion, and achieve a multiplier effect on brand building. 2003 is the year of Chinese and French culture. It provides an important bridge for Chinese society to understand Chinese culture and art. It also provides an opportunity to display the art hall in the brand of national innovation and design. As a "original design" for positioning, to shape the world brand as the mission of the strong tyrant men's clothing, if it can represent Le Louvre Museum in France on behalf of the 56 ethnic costumes to show, is undoubtedly the opportunity to quickly create the brand.

For the power of men's clothing, everyone knows: romantic. France People have a very critical eye for perfume, clothing and culture. They have an incomparable spirit of pursuit for beauty. This is unique from French art in Europe and even in the world. The Le Louvre museum is undoubtedly the French art sanctuary. The French have a more demanding request for the works exhibited in Le Louvre Museum. If the RBA man can be selected in Paris Le Louvre Museum, its brand will give the meaning of art treasures. After planning, the opportunity to display the 56 traditional costumes of the Chinese nation is displayed by "colorful China" - "Chinese national costume Exhibition". Through participation in costumes exhibition activities, so that the strong brand into Le Louvre Museum in Paris, people will be moved to Paris Le Louvre Museum favorable impression of the brand, so that the consumer's brand confidence and goodwill. And in the eyes of customers, set up the image of the world top brands such as Pierre Cardin, Armani, Versace and GUCCI.

The strong men's clothing brand takes advantage of the situation: Although all kinds of media have reported the advertised claims of "Le Louvre Museum", people will think that they are being collectors of Le Louvre Museum and misleading consumers. However, the Chinese people's long-standing pursuit of romantic French fashion culture and the "jacket of the men's costume" originated from the Chinese culture have catered for the modern clothing. Trend It also shows a unique national style. Especially in the "fashion and modern" series, the perfect combination of the world and Chinese elements has strong national characteristics and is in line with the prevailing fashion in the world. It also embodies the eternal theme of "the nation is the world". With this Dongfeng, the rendering ability of the brand has been greatly enhanced. It can be seen that the high quality products with distinct positioning, the distinctive brand style and the ingenious use of the general trend are the shortcuts to successfully create an unknown clothing brand.

At present, enterprises have realized that the sustainable development of a business depends on whether the brand has wide popularity, good reputation, and whether it can be trusted. There are great emotional factors. Facts have proved that how to seek opportunities and win the situation has become the only way for many enterprises to develop. Who can get a good public image, and whose market is good. The limitations of single business activities make it impossible for a brand image to be invested on a large scale and for a long time. Public welfare, social hot topics and big theme events represent the aspirations and aspirations of the masses. Therefore, the most popular support groups, such as public interest activities, hot performances, etc., will use these points to plan the focus events to shape the corporate image, and the brand will enhance its identity and affinity within the largest range.