Chinese Rich People Prefer Luxury Brands All The Year Round.

Diamond Earrings glittering, fish tail late Full dress and High-heeled shoes The flavor of the top fragrance is scattered around. This is the status quo of a wealthy Chinese woman.

Miss Li is one of the rich Chinese people behind these brilliant Western luxury goods, elegant in all kinds of high-end. Department store Stores, and wear them all in fashion show. "I like them very much. This is my first time to participate in these fashion shows," Miss Li said excitedly.

Chinese customers have gradually become regular buyers of luxury goods stores in the US and Europe, while Europe and the United States Luxury goods The price is almost half of China's local price. More international high-end brands have not yet been able to shake their brands to Qian Shu who knows millions of rich people in China. This is why many brands in the Chinese market have adopted Post-80's endorsements: for example, MontBlanc has found a young pianist in China, Lang Lang.

The count's watch specifically launched a gold dragon watch worth 58 thousand US dollars in China. Estee Lauder set up a trial suit for its Chinese customers to visit its founder's office and gave it a free high grade eye cream. Mendel, a high-end leather brand, led Chinese customers to inspect its production workshop.

According to the statistics of the China Tourism Research Institute, the Chinese signed up for 70 million overseas tours in 2011, which spent a total of 69 billion dollars, an increase of 25% over 2010. In 2012, these figures are increasing.

Even luxury stores in major European and American stores employ Chinese speaking salesmen and start accepting UnionPay cards for consumption. Cross language and cross-cultural sales still have a considerable impact.

Western luxury retailers like to raise their prices and establish a "unique relationship" with salesmen to understand their customers' lives and meet their needs. Chinese customers' innate suspicion of salesmen and the protection of privacy have broken the tradition of Western Luxury Retailing. "We just want to buy things, not to let you know who we are."

The luxury retailers in Europe and the United States consistently use the way of "judging people by their appearance". A sales manager of a French high-end garment manufacturing company said, "I remember a Chinese who came to the store wearing raincoats and rubber shoes to consume, and he would speak one or two English words, but he bought quite a few amazing products."

Bain consulting found that in the first quarter of 2010, 212 billion yuan was spent on China's overseas luxury consumption. Kou Qi (Coach) said that during the peak period when every Chinese tour group visited the United States, the amount of Chinese consumption accounted for 15%~20% of its total sales. Compared with the majority of Chinese people, compared with the group, the Hurun Research Institute statistics showed that 80% of the Chinese rich last year were only occasionally in the group and prefer self help travel. Most of them are people under 50 years old who are proficient in using English. They can arrange their destinations and schedules by themselves.

Like the rich in other places, the Chinese rich like to buy American property and let their children go to good private schools. As luxury life gradually becomes daily consumption, Chinese rich people are also eager to understand why luxury goods will sell at such a high price. Kou Qi, chairman of international business at Coach, said: "they are very interested in the history of the brand, the manufacturing process, and the maintenance of the cortex."

Miss Li also said "we want to experience different lives" at the DVF brand cocktail party. "I don't know much about fashion, but I want to know more about it. I worked hard for so many years, and now is also the time to enjoy life."