Fu Sun Group Entered The High-End Competition &Nbsp, Li Chuang Mainstream Market.

2011 is China. Home textile industry In the past year of labor pains, domestic labor costs have been rising and international trade frictions are increasing. As the leader brand of the home textile industry, Fu Shi has undergone profound adjustment in the world economy. market demand Under the background of structural changes, we should give full play to the quality and credibility of the company over the years. industry chain Complete and other comprehensive advantages to promote market and brand operation. In the face of the new sailing in 2012, the group will further optimize the layout of global marketing, speed up the ability of independent innovation, and promote the comprehensive, diversified and multi-level market of the home textile industry of the group. compete New pattern.

　 Transfer to the dominant market into the army High-end field

In response to the shrinking market demand caused by the sharp fluctuations in cotton prices, the group launched the strategy of "transferring to the dominant market" and "entering the middle and high-end market" as the overall starting point, and intensified its efforts to tilt the Japanese market, and did everything possible to expand the European and American markets and speed up the extension to the high value area, thus achieving a good situation in the international business.

Sun Yong, general manager of Fu Tian Group, told reporters that in the Asian market, the group strengthened the analysis and grasp of the market situation, promptly visited customers, strengthened zero distance communication, and discussed countermeasures with customers, shared difficulties and shared risks, and further formed a close partnership between interdependence and co existence and symbiosis, which promoted the simultaneous rise of product prices and cotton prices and ensured the double growth of market orders and profits. In the European market, the group has stabilized high-quality customer groups around France, Germany and Nordic countries with relatively low sovereign debt pressure, actively readjust their product mix, and vigorously explored Russia, Australia and the Middle East market, promoted sales growth in emerging markets, effectively alleviated the pressure of the leading market downturn, and achieved a contrarian growth under the influence of the European debt crisis. In the US market, Fu Shi Group has strengthened direct cooperation with its customers through shortening the intermediate circulation links, and adhered to the sales strategy of "promoting the overall business development with towel customers, promoting the overall business development", ensuring the steady growth of orders and full load production.

Effective measures ease the risk of foreign trade, while brand In terms of construction, the group also has frequent punches. The group has actively promoted the product strategy of "one brand and many products", and has launched three series of product combinations, including towel, small household, bedding, and cloth art. It has made the product level more integrated and integrated, and has been widely recognized by customers.