Western Luxury Brands Cater For Chinese Dragon Products

20 days ago, foreign media reported that in China, dragon is traditionally a symbol of royalty, wealth and power.

In the year of dragon, the climax of getting married and having children is often welcomed.

Western

Rolls-Royce has launched a limited edition "dragon year" phantom vehicle, with the hand painted dragon pattern on the flank of the vehicle body, and the same decorative pattern with hand embroidered leather seats, with the word "dragon year 2012" carved on the welcome pedal.

8 weeks after its launch, people began buying cars that cost millions of yuan in China.

The company said it is now ready to expand production.

In 2011, China replaced the United States as Rolls-Royce's largest.

France

The Swiss count also introduced 24 dragon watches, ranging from 190 thousand Hong Kong dollars to 16 million Hong Kong dollars.

"The dragon and Phoenix series is to celebrate the arrival of the dragon year, and also to pay tribute to China's contribution to the world's rich cultural heritage," said Gu Teng, President of the Asia Pacific region.

Deutsche Radio website reported that many luxury goods companies launched the special products of the dragon year, indicating that China has become its first target market.

Luxury makers in Europe and the United States want to borrow the booming Chinese market to balance the sluggish sales in the western market.

Analysts say that the special products of the dragon are not only for sale, but also for promoting foreign brands to Chinese people.

McKinsey Co analyst An Hongyu said: "this shows the importance of these brands to China."

Marianne, an analyst at CLSA, said: "this is another example of how important the demand in the Greater China region is to the brands."

China has become the fastest growing luxury market in the world.

According to Forbes magazine, China had 146 billionaires last year, 14% more than in 2010, behind only 413 billionaires in the US.