Discounted Luxuries

With the rapid development of the economy, some special customer groups have been cultivated and differentiated. They like famous brands, but they can not reach the strength of buying brand-name goods at full price in economic strength. Oteri J and other media came into being at the right moment.

　　 Some people are happy and sad.

"I have been there excitedly and I feel so miserable and miserable." Wang Hao, a student at Beijing University of technology, has somewhat helplessly described her Yansha orlies maiden. "For a long time, I wanted to buy a pair of shoes, but finally I only bought a thin coat." He said, "shoes are expensive, clothes are expensive, and brands are not what I can". consumption SPRIT is the cheapest way to buy it. It hurts to buy a piece for a long time. "

"Even if the international brand hits 80 percent off, it will cost thousands of dollars, and I don't know which year it is." Wang Hao said he was not a fashionable person, but his personal feeling was that there were many brands in Yansha ortris, but the price of clothing, especially shirts and casual wear, was not as good as those of the National Mall and the city of joy. "My girlfriend looks at a shawl. The gray one is very nice. When I look at the price, 3000 yuan, I... Suddenly messy, this kind of place is still not suitable for us. When we come back 3 or 40 thousand, come again.

Ms. Wu Fengying, who likes shopping, doesn't think so. "If you really want to buy discount brand names, you can go to Tao Tao, because some brands are very mature in China, and they are not all big names, such as Levi's, attachment, etc., the price is also very affordable. She believes that Yansha orrice has a large shopping environment like warehouses, with many brands and good quality, though most styles are compared. obsolete However, there are also numbers and styles that are beautiful.

"The price is much cheaper, the last time I saw a leather coat, the original price was 13500 yuan, only to sell 1900 yuan." Wu Fengying said that if we catch up with the season change, the products of Yansha outlets will be folded up, and the price performance is quite high, which is very suitable for those who have the ability to consume.

"I like the discount stores here, and I've gathered a lot of big brands abroad, especially buying sports brands, which are very cost-effective, such as Nike, Adidas and other sports brands are much cheaper than other stores, and many styles have not been seen outside. I often come here with my boyfriend to buy sports brand clothes and shoes. Wu Fengying said, "then there are underwear, there are many famous underwear brands, discount is also very great. My colleagues often come here to buy underwear. There are also Subway, Starbucks, McDonalds, and John. Tired of everything, eating a meal or whatever is very convenient. If you are tired, you will not rest. Parking spaces are also quite adequate, but when people are busy during holidays and holidays, they have to stop and go far away.

Reporters interviewed found that at the East Fourth Ring of Yansha oorlies, a total of three buildings, the font is in full swing, divided into ABC block, each three stories. Because the address is close to the suburbs, every brand is decorated independently in the European villa style. It is a rare brand discount shopping center with large space, beautiful environment, comfortable shopping and fresh air.

Wu Fengying said she liked the shopping environment of Yansha outlets, the decoration was very good, every shop would make good use of space, and the products were relatively inexpensive. "Although the brand discount, but the price is not ordinary people can bear, if you want to buy things here, I will always remind myself to be restrained, because a careless month salary will be reimbursed......"

"Once I wanted to buy a moisturizing lipstick, and a shop asked me to try it out first, and then wait for a stroll to see whether it was moist before deciding whether to buy it or not." Wu Fengying said that he would often go to all kinds of cosmetics samples, many counters were very convenient, who would be more cost-effective to catch up with anyone who did activities, and the waiter's attitude was very good. "Upstairs shops often do some activities. Last time it happened to be a stone ornament exhibition. What crystal stones and agate stones are all 80 percent off, and a necklace of 100 yuan is still good."

"But some things are foreign styles, so they are wide and large. They are not suitable." Wu Fengying reminded us to come to the friends of Yansha outlets, Taobao, shopping malls shopping environment is very good, but sometimes things are not very full. But Wu Fengying is still satisfied with the fact that he still has many clothes that he likes.

　　 Special customer groups

It is reported that the goods in the outlets are usually the brand owners who have been in the full price sale over the past season, stop production, off shelves, broken, broken yards, incomplete varieties, and stock that can not be sold one or two years ago. commodity 。 So the price is much cheaper than the market counters, generally 1-5 fold, and are genuine, quality assurance. This is why more and more people choose to go to outlets to buy famous brand products.

With the improvement of the living standard of Chinese people, more and more people begin to pursue higher level material comforts and start using the products of world famous brands. With the rapid development of the reform and opening up economy, some special customer groups have been cultivated and differentiated. They like the famous brand goods very much, but they can not get the strength of buying the brand-name goods at full price in terms of economic strength. Some people in the industry analyzed that this group of customers has more customers than the general mall.

At the right time, orlies came to the world with "two brands" of "complete brand" and "low price". So far, according to official statistics, there are more than 100 large and small shopping arcade in China, mainly in coastal areas.

For consumers, outlets offered an opportunity to buy quality products at relatively low prices. For brand manufacturers, orter not only provides a place to handle surplus goods, but more and more brands believe that orlies expands their market, making products accessible to consumers they could not reach because of low prices.

In fact, Oteri J has been in the United States for more than 100 years, and has been deeply loved by people. Today, this new form of business is sweeping through China. So far, there are more than 500 formats of outlets in the real sense.

As a brand outlet store and a brand discount store, outlets have been booming. Some of the outlets in the desolate suburbs are even bigger than the downtown shopping malls.

Facing challenges

However, Oteri J's development has not been as smooth as expected. Many developers are now developing the outlets. The location is not from the perspective of orlies, but to set out a piece of land on the existing land to develop the outlets. What is more, it is cheap to take advantage of Oteri J's guise, but "the meaning of drunk is not in wine", but in the surrounding residential development.

Motives are not pure, and it is often difficult to achieve good results.

Oteri J's rise in China was too fast and too large. Oteri J is a derivative format, and there must be a certain accumulation of retail business to develop the conditions of the outlets. However, some places do not have a shopping center with international first-line brands, and Oteri J has already started planning the brand with international first-line brands. Judging from the current situation in China, there are not many cities that are suitable for owning international first brand outlets.

In addition, the luxury network has also brought Oteri J no small impact. "Last month, I received a discount information on a luxury discount network, so I bought a Gucci bag on the Internet a few days ago, which is only half the price of the counter. Yesterday we received parcels, beautifully packaged and regular purchase orders. Ms. Wang is a luxury control. In recent years, she has gone to stores every season to buy herself a luxury.

And from the second half of last year, she began to enjoy shopping on luxury B2C website. "Compared to the shops that only have a little discount during the season, shopping on the luxury B2C website can not cost so much money and buy genuine products. Why not?"

It is reported that consumers are invited to participate in membership system. online shopping A large number of luxury B2C shopping networks such as Shang Ping, Xiu Xiu Wang, Fifth Avenue, glamour, vip.com and so on have sprung up every day, and this innovative shopping mode has been gradually touted by consumers who like luxury goods but can not afford to pay high fees.

In the face of the lower price provocation of luxury shopping websites, can Oteri J's luxury goods live in hold?