Haining'S "Positive Fashion" Has Opened More Than 700 Stores In 10 Years.

After ten years of painstaking efforts to develop the main business, "an Zheng fashion" has brought out a truly "golden dolls".

In January 10th,

The "Zheng fashion" annual profit tax of 500 million yuan, the latest achievement, ranks first in the top 100 leading industrial enterprises in Haining in 2011, and is far ahead of second in terms of nearly 50% advantages.

And the supporting point of this beautiful data is that the company has been chewing the road of real economic development for ten years.

Located in the Haining Economic Development Zone, "an Zheng fashion", formerly known as the Haining nine winter leather fashion factory, was founded in 1995.

Ten years ago, a strong contrast between the gloomy prospect of low level processing and the bright formation of internationally renowned clothing brands woke up the management of the company.

In 2001, the company began its own brand exploration, jumped out of the leather clothing industry pformation to the brand fashion development road, introduced from Italy "JUZU" (nine posture) brand, and opened the first store in Shanghai.

As a result, the company strictly distinguishes itself from traditional processing clothing, insists on creating its own brand, and goes to the middle and high end line.

At the same time, in the brand's temper, the company always put R & D design in the core position.

In 2004, the company set up a R & D headquarters in Shanghai, attracting talents with rich experience in fashion design both at home and abroad, and establishing a long-term strategic partnership with the famous Nattalie Lottie design office in Paris, France. Each year, tens of millions of dollars are invested in creative and R & D design.

In 2007, he tried to turn "talent" into "making talent". He signed a cooperation agreement with the school of costume design and design of Donghua University in Shanghai, set up an off campus teaching practice base, and trained design talents who could create the brand culture idea of an enterprise.

At present, the "positive fashion" only has more than 100 designers team in Shanghai, and the new ability to market can exceed 4000.

Brand power is the best selling point of marketing.

Today's "positive fashion", "nine posture" take the classic route, "Yin Mo" is the main character, and the upcoming "positive" is the atmosphere.

The clear brand positioning takes care of the white collar people with different needs, thus making fashion sales blossom all over the country.

From 1 to December 2011, the "positive fashion" had more than 700 stores and shopping malls opened in all the provincial capitals and more than 80 medium-sized cities in the country. The total retail sales amounted to 2 billion 500 million yuan, and the group's performance continued to grow at an average annual rate of 35% for many years.