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Twenty-First Century &Nbsp; Jeans In Spring

2012/1/27 15:34:00 48

Entering the twenty-first Century, jeans have become a common language in various cultures. Fashion brands have gained huge commercial value and unparalleled influence through the cross-border cooperation with jeans.

The blending point of popular culture

Nowadays, there are more than 700 Jeans Brands in the world. Almost every brand will rely on a popular pop culture to make their jeans more popular among young people.

Levi 's has been promoting young people to have an unruly character; the selling point of Evisu is traditional Japanese culture; on its brand Logo, there are traditional Japanese characters and Japanese patterns; Calvin Klein emphasizes the beauty of body curves, often models in advertisements, but Diesel often emphasizes some more suggestive sex suggestive scenes.

These jeans brands have successfully captured the hearts of young people with their own cultural effects, and fashion brands who want to get a share from the youth culture have begun to work with the jeans brand.

As early as 2007, Levi 's had a brand collaboration with the basketball flying Jordan, offering limited edition.

Jeans

The concept of sports and cool together.

Since then, clover and Diesel have found a balance between retro fashion and Italian sex appeal, forming a win-win situation in brand image.

And this year, the trend of cross-border cooperation has intensified.

fashion

The brand has spotted jeans as the cornerstone of youth culture, and has become a magic weapon for diversifying sales.

Jean Paul Gaultier first cooperated with Levi 's to design tannin cloth as a belly wear underwear in a model suit, showing the beauty of masculinity and femininity. The elegant brand Lavin also cooperated with Swedish Cowboy brand Acne Jeans to integrate French elegance and Acne minimalism.

Burberry, the old British brand, has voluntarily lowered its figure and made its debut jeans.

Behind all kinds of phenomena, jeans are the language behind popular culture.

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Religious behavior of jeans

When it comes to jeans, it's a popular trend.

Jeans

The niche behavior of fans is "raising cattle", that is, training jeans themselves.

The wearing culture of this jeans originated from Japan, and later became an almost praying religious ceremony for bone ash jeans lovers.

"Raising cattle" for a short period of 35 years or even ten years, it is necessary to buy the traditional jeans made of the best tannin cloth, and it is the same dark color.

Players need to wear it to fade, and make each area fade in different degrees, forming a unique visual effect.

"Cat whiskers" is the key to distinguish whether a pair of jeans is good or bad.

There is a fixed posture when raising cat's beard. The legs and knees are facing outwards, and the heart of the feet is opposite, forming a big eight "character".

The principle of "raising cattle" is that trousers cannot be separated from the body.

Most people wear only one pair of trousers a year. They are too dirty. They can also wash, but the less they wash, the better. Because water and detergent will accelerate the fading of denim fabric, so that it will not achieve the natural fading effect.

If it is too sticky to bear, it will be the time to get out when the sun is shining. That is the only time when pants are separated.

Jeans

The sweat was evaporated and the smell evaporated.

But as soon as the sun goes down, the trousers immediately return to the human body.

Players don't like spring very much because wet weather dirty pants are often mildew.

At that time, I could only wear jeans that I did not wear in the closet, and I would go through it day after day, and wait until the rainy season to come out and dry them.

The process of raising cattle is complex and long. This behavior is obviously crazy in the eyes of ordinary people.

But for

Jeans

For lovers, it is full of

Ritual sense

At this time, jeans have undoubtedly risen to a sacred object of faith.

Men need cowboy spirit.

As early as 2010 spring and summer men's wear week, many brands of jeans indicate that jeans will still be popular in the new season.

Sure enough, in the 2010 autumn winter men's wear week, the famous street blogger Scott Schuman recorded many scenic spots of men's jeans and jeans on the outside with their own lens.

The success of jeans can be achieved today, in addition to its wearable and easy to match, as well as the language behind all popular culture.

optimistic

A free and masculine cowboy is an image no man can refuse.

Like the explanation given in Wiki: "jeans represent the western culture of the United States.

"England star Beckham was dressed in a cowboy costume after being hurt for the first time in the public view after he was unable to participate in the world cup.

It seems to be announces to people: "I am still a tough old cowboy, and I will come back!" and this is the final explanation for the popularity of jeans in the male world.