Sichuan New Year Spring Festival Shopping Festival Welcomes 2 Million 600 Thousand People &Nbsp; Turnover 1 Billion 630 Million

The 16 day "sixteenth China" ( Sichuan "Spring Festival shopping festival", full of fruitful results in January 20, 2012 successfully ended. According to incomplete statistics, Exhibition During the period, there were 2 million 600 thousand consumers patronizing, and the total transaction amount exceeded 1 billion 600 million yuan. After 15 years of hard work, this shopping festival has developed into an international influential, well known and first western consumer goods fair. It has become a shopping paradise for Sichuan people to welcome new year purchases and become an important platform for the government to stimulate domestic demand and lead consumption.

　　 Large scale 10 million exhibitors

In order to build a shopping paradise, there are more than 370 enterprises in 34 countries and regions exhibiting abroad, and more than 2600 enterprises in 32 provinces (autonomous regions) have participated in the exhibition. There are more than 10 kinds of exhibits in 33 major categories, including international commodity Museum, famous liquor and candy hall, special agricultural product hall, famous food hall, clothing and accessories hall and stone carving hall. The exhibition area is 60 thousand square meters, 12 performances of folk consumption culture, 10 sales promotion activities. According to incomplete statistics, there are 10 thousand and 500 professional spectators and 2 million 600 thousand ordinary consumers who come to the trade for discussion and shopping. The total transaction amount is 1 billion 630 million yuan.

Compared with last year, the commodities of Shopping Festival this year have been enriched and developed in content. There are ruby in Sri Lanka, crystal in Korea, jewelry in Japan, tin ware in Malaysia, bracelet in Pakistan, wood in China, and creative wooden crafts in Indonesia, which add new features to the consumption of Chinese people during the Spring Festival. There are also famous Chinese wines, which are represented by Moutai, Wuliangye, Luzhou Laojiao and Jiannanchun. They are famous Chinese tea with gold award, Tieguanyin, top Pu'er tea and gourmet oolong tea. The "reassuring food" represented by COFCO, Jin Zhong, Tongwei, Yu Run and fine arts is famous clothing for men and women, represented by King of beast, euro, dream, philosophy, Diane, kangaroo, Akimizu Ito, and so on. Zhejiang, Guangxi, Xinjiang, Yunnan, Hubei, Hunan, Gansu, Guizhou, Beijing 9 provinces and cities, all kinds of local products are all inclusive.

　 More innovative and emphasis on cultural connotation

The Organizing Committee of the conference attaches great importance to excavating the cultural connotation of Shopping Festival, excavating folk consumption behavior, and has launched activities such as "COFCO Fuling gate, rice caring community, 10000 people line", "red wine and art", "sixteen kinds of tea ceremony performances at home and abroad" and "wine auction". Famous liquor and famous tea group purchase day, nine provinces and cities preferential products special day, China Hong Kong and Taiwan fashion Commodity recommendation day, Pakistan arts and crafts procurement day and other activities, is to enable consumers to savor the taste of new year and enjoy the fun of consumption.