PEAK Culture Avenue Is Located In TIT Creative Park, Guangzhou.

In 1991, PEAK in the "81 men's basketball team" to play the same family, for PEAK's first take-off with opportunities. At that time, Chinese basketball players did not belong to their own professional shoes, and they often felt uncomfortable in the exercise. The fellow townsman believed that PEAK's sports shoes were in line with the needs of basketball. In this way, PEAK's first pair of professional basketball shoes specially designed for the men's basketball players of the 81st men came out. After that, PEAK became a sponsor of the Bayi men's basketball team and helped the Bayi team win the championship of the year.

Since then, the fate of PEAK and basketball has not been collected. By 2002, Liu Yudong, the "God of war", endorsed PEAK, and PEAK formally embarked on the track of brand building and development. From "81 men's basketball team" to Houston rockets, from CBA to NBA, PEAK upgraded its internationalization strategy in 2005, and gradually entered into international competitions such as NBA and FIBA to become its partners. In 2007, PEAK spokesperson NBA star Battier (micro-blog) was wearing PEAK's first generation of boots for its custom-made NBA stadium. This is also the first basketball brand developed by the first Chinese sports brand enterprise to enter the top basketball court of the world. After years of international competition, PEAK has been highly praised by world-class professional athletes. This shows that PEAK's shoe making technology has reached the advanced level in the world. It shows that PEAK brand is integrating with the world. "Brand internationalization, product serialization and specialization" is the core of PEAK's consistent strategy. PEAK's brand internationalization not only represents the import of products into the international market, but also undertakes the task of introducing advanced international concepts and culture into China.

In the sixth Plenary Session of the 17th CPC Central Committee, the first goal of building a socialist cultural power was put forward in the sixth Plenary Session of the 17th CPC Central Committee. As a sports brand, PEAK operates not only products, but also spiritual culture. PEAK basketball theme store can feel a strong sense of basketball culture.

In the core brand idea of PEAK, the spirit of "I CAN PLAY" is not simply "competitive". It also contains the spirit of cooperation and competition, the courage to fight hard and not to lose, and to change the unknown effort and persistence with fighting spirit. These qualities are exactly what young people need today. "PEAK culture Avenue" is exactly the derivative of this brand culture. It responds to the call of the "cultural power" of the Central Committee, not only shows PEAK's leading position in basketball professional field in many aspects, but also demonstrates the positive culture of PEAK brand and delivers positive spiritual civilization to the world.