Restructuring Brand Energy

The New Year bell rang again. On this occasion, I would like to express my new year's congratulations to every industry colleague on behalf of the editorial department of this journal, and send holiday greetings to friends who have always been concerned about supporting the development of the industry.

In 2011, it was a year for China's clothing industry to deal with the challenges, and also a year of unremitting struggle.

This year, the international market downturn, the appreciation of the renminbi, the cost of production increased, inflationary pressures continue to increase, the Chinese garment enterprises, especially small and medium-sized export enterprises, have begun to accelerate the accumulation of resources, and a number of brand enterprise development.

2012 is still a complex and changeable year. It is also a year full of great opportunities and great turning points.

Sail against the current and retreat without advance.

We must try our best to rebuild the new world with determination.

We must take the spirit of hard work and perseverance, unswerving will, act and create, create new, and concentrate on the dream of a powerful garment country.

Thus, we have the courage to strive for the upward trend and tap the internal driving force. We must build up our brand capability by building a brand new energy and go out of a new path of industrial upgrading and brand development.

In the new year, we should promote the brand banner and highlight the brand superiority.

We must establish a brand new concept, identify the orientation, develop professionally, and strive for excellence.

We should build a brand ecosystem with the core of globalization.

We should take differentiated development as the core and realize brand strategy innovation in an all-round way.

We should take value innovation as the core and strive to improve the contribution rate of brand.

In the new year, we must make progress in science and technology.

In the new year, we should focus on R & D to enhance the competitiveness of our products.

Product is the carrier of brand material, and product innovation is the primary innovation of brand innovation.

We should seriously study the changes in the way of life of consumers, create a full range of styles, and constantly tap potential demand on this basis to lead the trend.

In the new year, we should take cultural innovation as the core and create brand appeal in an all-round way.

Culture is the soft power that comes directly to the soul, and cultural innovation is the ultimate innovation of brand innovation.

Culture does not come from deliberate creation, but from unremitting accumulation.

We should be good at learning, and be good at innovating in multiculturalism, so as to realize the maximization of brand value step by step.

In the new year, we need to innovate the market model and let the brand achieve the final perfection.

Whether products can be turned into commodities will ultimately depend on market operation.

We must vigorously carry out market operation and construction, strengthen industrial and commercial cooperation, and continuously innovate the retail mode and even the business mode, so as to continuously enhance the core competitiveness of the brand.

In the new year, we need to study the way of integration so as to ensure the operation of brand system.

Global integration of resources inside and outside the industry is our new innovation.

We should further intensify the integration of capital, brand and industrial clusters to form a global ecological chain that integrates upstream and downstream.

In the new year, the China clothing association will face new challenges.

New year.

I believe that as long as we make unremitting efforts, we will achieve greater development in the new year.