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Shanghai Brand Launches 2012 New Advertisements For Women'S Clothing: Bath And Fire Phoenix

2012/1/17 10:08:00 59

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Shanghai Women'S Clothing Brand Advertising Phoenix

Shanghai Tang

Brand launches new spring and summer 2012

Women's wear

Shanghai bathing Fire Phoenix 2012 spring summer

The 2012 spring summer series of Shanghai celebrated the revival of modern China in the name of "bath fire phoenix".

With the help of Phoenix, the symbolic meaning of this sacred bird, the "bathing fire phoenix", describes the pformation of a long and creative ancient civilization from a poor barren to a global leader today.

This season presents a kaleidoscope of Chinese culture, implicated in the imagination of its huge population and reborn from the ashes.

The grey domain of heaven focuses on the beauty hidden in simplicity, and the blurred vision, even the poor and melancholy land, is full of endless possibilities.

The color system covers a series of subtle variations, such as dark, cold, and organic colors, from licorice black, carbon ash to light green and rice red.

Shanghai brand launches 2012 spring summer new dress, Shanghai bathing, Phoenix 2012 spring summer advertisement

The printing of the classics was interpreted by modernization. The phoenix pattern took lava effect and re interpreted the traditional pattern of dog teeth.

The burning color hints at the moment when Phoenix is reborn from ashes.

The lotus flower, the fresh and unstained flower from the pond, symbolizes purity, hope and beauty. It becomes a unique digital print, seen on cheongsam and short upper garment, or embroidered on the inner collar of silk windbreaker.

The six styles of lace, new and high quality geometric fabrics are also available. Besides, there is also a necessary waist coat for this season silk and cotton.

The fresh and tender tones of spring rain, butter, pink, violet, green and blue create a peaceful, dreamy and peaceful atmosphere.

Inspiration comes from the meaning of washing the dust in the spring rain, and indicates the rebirth of Phoenix with the sense of washing ceremony.

The vitality of new life is manifested by the new meaning of lotus, but this is especially delicate.

"Lotus print" presents a honeycomb like abstract and organic posture, which adds new ideas to tie dyeing in Chinese folk tradition. The edge of the pattern has gained more inspiration from lotus flowers, inspired by ancient blue and white pottery, and then pformed into exquisite embroidery floating in the cheongsam collar.

"Phoenix feather" is an abstract reading of chrysanthemum, another most popular flower in China.

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Shanghai brand launches 2012 spring summer new dress, Shanghai bathing, Phoenix 2012 spring summer advertisement

With the novel romantic style, the core style of the series has strengthened the feminine interest of dream.

Folds and new knotting methods were tailored to experts in Paris, so that the iconic cheongsam and shirts of Shanghai were reborn, and some of them were decorated with lace.

Shanghai brand launches 2012 spring summer new dress, Shanghai bathing, Phoenix 2012 spring summer advertisement

The Phoenix is inspired by birds, feathers and dragonflies, and finally shows the resurrection of Phoenix.

This symbolizes the soaring and exciting series of light white, yellow and light colors ranging from vanilla cream to dark wood, purple powder, yellowish green and sky blue.

"Lion weaving flower" points to the most widely known guardian of law and sacred objects in Chinese culture, symbolizing energy and valour.

The gods play in the traditional Chinese auspicious cloud symbol, appearing as if the fuzzy watercolor effect appears in the rain.

Delicate and elegant, the theme of the "garden" shows the pattern of flowers, celebrating the return of holidays and phoenix new students.

The theme of "nature" is a reflection of the boom of new life. The flowers that are inviting in full bloom are presented in a variety of coats and shirts, and the new silk sweaters on the new sweaters.

From jacket to jacket, from short coat to woolen sweater, the important styles of "phoenix flying" are all related to printing, while the gorgeous new cheongsam is decorated with unique light decoration details.

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Shanghai brand launches 2012 spring summer new dress, Shanghai bathing, Phoenix 2012 spring summer advertisement

Ladies Accessories Series

This season, the Shanghai accessories series is reborn with new material and decoration.

The handbag has a large number of luxurious and exotic materials, including deer skin, crocodile figured flannel, eel skin and new silk brocade.

Silk style folding handbags and "lucky" shoulder bags and other new styles are presented. The charm of Mongolia continues to be the inspiration for this season.

A wide range of shoulder bags, handbags, wallet and accessories to respect the great Mongolia culture, the exquisite details of the saddle are turned into metal ornaments.

The iconic lotus appears on the beautiful metal clasp, and the jade adds a feminine charm.

"Jade Bird" series of necklace and Earrings evoke the Phoenix bird's form, also has exquisite rings and bracelets.

The luxurious silk and the cashmere scarf are characterized by a hint of warmth, coloring, and a series of symbolic symbols, from Phoenix to enchanting Mongolia culture.

Shanghai brand launches 2012 spring summer Ladies Accessories series Shanghai bathing Phoenix Phoenix 2012 spring summer advertisement

About Shanghai:

Since its inception in 1994, Shanghai (Shanghai Tang) has always been the leading luxury lifestyle brand in China.

With the mission of being the global ambassador of modern Chinese fashion, the brand continues to use the striking and elegant design concept to interpret Chinese culture and handicrafts, and provide garment series, accessories and home products for women, men and children.

Shanghai is now operating as many as 42 branches in the world's most prestigious shopping district.