"After 90" Stimulating Domestic Demand Is Not Far Away.

The number of "post-90s" known as the "mouse generation" is about 140 million, accounting for about 11.7% of the total population of the country.

From a sociological perspective, as a large number of youth groups, the values of "post-90s" and guided by values.

"Post-90s" is a generation with a spending power.

Although most "post-90s" do not have the ability to get paid through their own labor, the amount of money they can command and the decision-making power they have in household consumption should not be underestimated.

According to the research data, the "post-90s" middle school students earn a lucky money of 1923 yuan per person during the Spring Festival in 2010, and in addition, they earn an average of 382 yuan a month.

The researchers did a survey on the "80's" 10 years ago. At that time, the "pocket money" of secondary school students was only 68 yuan per month.

"Post-90s" has a high degree of consumer decision-making power.

According to the survey, 84.3% of people insist on deciding what clothes to buy.

This decision-making power is also reflected in household consumption.

Even for large consumer goods such as houses and cars, about 30% of the "post-90s" also indicate that parents will make joint decisions with themselves.

Some respondents said, "they usually listen to me whether they buy my personal things or the things they use at home.

As long as I am involved in decision-making, most of my opinions are based. "

"After 90" has begun to play a prominent role in online shopping.

According to data from the China Internet Network Information Center (CNNIC), the size of China's online shopping market reached 490 billion yuan in 2010, a doubling of 240 billion yuan in 2009, while 197 billion 500 million yuan in the third quarter of 2011. It is expected that there will be 800 billion trading pattern in 2011.

Among all online shoppers, 18~24 years old users account for about 34%. In other words, the "post-90s" play an important role in China's online shopping craze.

According to the survey, 42.4% of the "90s" experienced at least one online shopping experience, 63.5% of them had credit cards, and the "post-90s" of online shopping increased by 193 yuan per month than those of non online shoppers.

"After 90" has a strong demand for consumption, but they are not economically independent, and their desire for consumption is restrained.

The advance of consumption concept and the lagging of consumption power have created the consumption concept of "after 90", "buying right, not buying expensive".

The survey found that compared with the "post-80s" college students, 70% of the "post-90s" thought that both the price and the quality were equal, they spend more cautiously, and the consumption tends to be reasonable.

The researchers concluded that "post-90s" is not a "consumptive animal" that people only think of as a big name or fashionable, but a smart "economic man".

If the "70 after" living in the tide of reform and opening up is making efforts to make money, "80 after" smart spending, then the "post-90s" province can not afford the money, the real consumer group still depends on the "post-90s", and its overdraft consumption desire will greatly boost domestic demand in the future.