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2012 The Hot Thinking Of Maintaining The Property Rights Of Shoes Under The Tide Of Spring Festival

2012/1/9 13:51:00 16

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2012 Spring Pport Tide Shoe Product Property Rights Maintenance Hot Thinking

We know that, with the rapid development of social economy and the increasingly fierce market competition, enterprises that rely on their own intellectual property rights have become the ruthless role of the industry. At the same time, with the support of this core competitiveness, the brands that are deeply rooted in the hearts of the people are more likely to attract consumers in the same category.

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Brand names and trademarks are more than just a name or symbol. They carry more trust and loyalty to the consumer market.

But many mercenary illegal traders only see the benefits, ashamed of Shanzhai, embezzlement of the enterprise's brand, trademark, and even the fruits of intellectual property.

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The legitimate rights and interests of these hardworking brands have also been destroyed.

Chinese footwear brands should set an example in the protection of intellectual property rights.

In recent years, many cottage products of footwear brands have been rampant in the world, and have been widely publicized and sold on the Internet. However, their poor quality and rough service have not only made consumers suffer losses, but also broken many investors.

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In the face of such a bad scam, Chinese footwear brands should decisively start the strategy of "counterfeiting and safeguarding rights". They should pay huge sums of money and energy to protect the interests of consumers and investors, and collect criminal information of these products from various sources according to law, and work together with relevant departments to fight fraud.

In view of the frequent occurrence of such infringement cases, the relevant state departments in China attach great importance to the implementation of the unified plan of the State Council on carrying out special actions against intellectual property rights and counterfeiting and selling counterfeit goods, and earnestly safeguard the legitimate rights and interests of brand enterprises and consumers' health and safety. In order to establish a healthy market economic order, the Ministry of public security decided that since November 2010, the national public security organs have been organized to carry out special actions against crimes of infringing intellectual property rights and manufacturing and selling fake and inferior commodities.

However, we do not deny that we all like famous brands, but when the economic capacity is not enough, we will buy some almost genuine "imitation products" as supplement.

Therefore, to some extent, it provides room for development of "Shanzhai". In such a situation, as a benchmarking brand enterprise in the footwear industry, we must step forward and escort all the stakeholders so as to contribute to the development of the shoe tired market, and show the determination and perseverance of the footwear industry to protect its own intellectual property rights and combat counterfeit and shoddy products.

In the fierce competition in the footwear market, in the final analysis is the quality of competition. Without good product quality, customers can not be supported, and the establishment of brand can not start, let alone be based on the market.

Therefore, shoe enterprises only turn to devote more energy to the construction of product quality, establish quality concept, strengthen quality management, and improve the value of quality by technology, so as to win the reputation of enterprises and brands with good quality.