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Vice President Sun Ruizhe Sends Sixteen Words To Industry People.

2011/12/30 11:35:00 21

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At this year's innovation annual meeting, Sun Ruizhe, vice president of China Textile Industry Federation, gave four classic phrases to industry people as usual: changing habits, grasping opportunities, balancing mentality and surpassing themselves.

What habit is changing?

compete

The whole industry chain integration and innovation, supply chain integration is in place, and individual enterprises will face greater pressure. To achieve "integration from closed to open", that is, opening up their own platform, it is a good example to integrate the production, education, research and development -- the success of apple, and the intangible innovation, including management innovation and channel innovation, should be the next focus. Furthermore, the development of the past is driven by opportunity. Therefore, there are many disorderly phenomena in the development of the industry. "From disorder to order" is the change that must be realized in the next stage of development. The implementation of this behavior represented by social responsibility represents the key point that must be paid attention to in the process of disorder to orderly development. More and more systematized, so the change from individual to system can not be achieved.

How to "seize the opportunity"? Sun Ruizhe thought that on the one hand, enterprises should pay more attention to the domestic demand market and seize the opportunities brought about by the upgrading of consumption and the diversification of consumption levels.

On the other hand, we should pay attention to ourselves.

international

Where is the advantage of competition, we should pay attention to how to establish "comparative advantage of opportunity cost".

The so-called "opportunity cost" is what to choose, what to give up, what kind of market orientation to be publiced in the process, which market structure adjustment to choose, and which product structure to adjust.

This is a process of establishing the comparative advantage of opportunity cost.

How to "balance mentality"? Entrepreneurs always have strong psychological expectations for policy support, and hope that government departments at all levels can introduce corresponding support policies in difficult circumstances.

However, objectively speaking, textile is a highly market-oriented industry, and the high degree of marketization does not exclude the sensitive effect of policy.

It is clearly not the most opportune time to expect policies to have specific support for the industry.

Therefore, Sun Ruizhe suggested that enterprises should lower the psychological expectation of this policy support and the relative stability of more expectant policies.

In addition, there should be further mental preparation for market uncertainties and full recognition of growth.

ease up

The long-term nature.

We must also have a grasp of the current competition pattern and the difficulties faced by enterprises.

What is beyond ourselves? From a macro level, this includes the adjustment of industrial structure and the rational layout of regional structure. From the micro level of enterprises, the optimization of brand circulation channels and the establishment of rational layout of capital markets are also the inner parts to be gradually realized.