Zhujiang International Textile City: Leading Industrial Pformation And Upgrading

In September 29th, a new leading item in Guangzhou Zhongda business circle, Pearl River International Textile City, was launched.

Hundreds of industry elites gathered from the government, the chamber of Commerce and industry associations, the leading businessmen in business circles, internationally renowned designers, and powerful buyers.

According to the person in charge of the project, the current business rent rate of Pearl River International Textile City is nearly 90%, and there are about 1000 merchants stationed in the business.

At the same time,

Textile aircraft carrier grand sail

The Pearl River International Textile City is located in the core of Zhongda textile business circle. It has invested 900 thousand square meters of huge volume and huge 4 billion capital into a new landmark building in the commercial circle.

The project covers textile and professional exhibition market, 5 major theme independent property headquarters office buildings, 60 thousand square meters clothing design headquarters base, 46 dress brand headquarters base, 50 thousand square meters four star hotels and other high-end matching. It is a large-scale textile business complex integrating product exhibition, brand exhibition, R & D design, industry exchange, trade and logistics, fashion design, business office and information release.

The Pearl River International Textile City, which takes the lead in "Chinese textile and international fashion" as the development strategy, is trying to create the whole industry chain management mode of "R & D, design, purchase, display and trade", which has promoted the pformation and upgrading of China textile business circle. The project has been designated as the key construction project by the three level governments of Guangdong, Guangzhou and Haizhuqu District, so as to promote the realization of the key projects of the 100 billion business circle and the global textile exhibition and trade center of the three level government construction in the provincial and city level.

Leading the pformation and upgrading of the textile industry

As an important position of China's textile industry, the textile business circle of China and the big scale has developed tens of billions of specialized textile markets with a wealth scale after more than 20 years of development.

However, due to the operation of the traditional textile and garment industry in the China textile business circle, a series of problems such as inadequate design and research capabilities, lack of upstream and downstream industry chains and imperfect matching have emerged in the long and medium run fabrics, which have become the biggest bottleneck restricting the upgrading of business circles.

In the "12th Five-Year plan" of Haizhuqu District, the Haizhuqu District government positioned the China textile business circle as a business area of cloth and garment industry, which integrates commerce and exhibition, logistics and pportation, and e-commerce.

Facing the current situation and mission, the optimization and upgrading of the industrial structure of China textile business circle has become the top priority of the development.

Pearl River International Textile City, as a new landmark of the China textile business circle, has made a more comprehensive and long-term planning layout for the textile industry with a forward-looking vision.

The five core functions of the industry include the exhibition and Trade Center, the textile enterprise headquarters base, the clothing design headquarters base, the clothing brand headquarters base and the cultural exchange center.

These five core functions form a linkage effect, and create the whole industry chain management mode of "R & D, design, purchase, display trade".

At the same time, Zhujiang International Textile City, in cooperation with the government, actively promotes the construction of the e-commerce platform of the Zhongda cloth market. Through the government's input and supervision, it promotes the upgrading and competitiveness of the big textile business circle, and further leads the textile enterprises to develop e-commerce, thus forming the textile industry's "Zhongda cloth market price index".

Pearl River International Textile City also plans to build a large logistics distribution center in Shiling, Xintang, chesha and South China Sea, linking with e-commerce platform, achieving the synchronization of order and logistics, and truly upgrading the modern professional market of "separation of people, logistics and cash flow".

Building China's textile fashion base

In the fashion industry chain theory, fabric is the most basic link of fashion industry, and clothing is the final form of fashion. Through the connection of buyers and designers, a fashion industry chain can be completely displayed.

Pearl River International Textile City has gathered five boutique office buildings, including the Pearl River knitting building and the Pearl River woven building. It has planned the third and four floors of the project to be a boutique fabric exhibition and trade area. By gathering the designers' intelligence resources, the new industrial mode will be integrated from the fabric and design to the clothing industry chain.

At present, Pearl River International Textile City has successfully attracted many internationally renowned fashion designers to join, including China's top 10 designer Lin Zi Yan, top designer of international top brand Dior, Zhang Xinwen and so on.

At the same time, the Pearl River International Textile City's "Zhujiang Hui" member organization and designer club will integrate the resources of the upstream and downstream links of the industrial chain, and regularly organize various fashion forms such as fashion conference and fashion salon, so that businessmen and designers can communicate with each other on the design and trend of fabrics, and find opportunities for win-win cooperation.

According to analysis, the grand sail of Pearl River International Textile City will inject fresh fashion power into China's textile industry, and promote the upgrading of the textile industry in a forward-looking, fashion and international perspective.

Five core functions to build the whole industry chain

According to the director of Zhujiang International Textile City, the five core functions of the project are to create the whole industry chain management mode of R & D, design, purchase, display and trade.

The surface accessories exhibition and Trade Center brings together thousands of flagship stores to integrate the competitive disorder and uneven market in the past business circles, upgrade the traditional large-scale commercial wholesale market mode, highlight the fashion of the main projects, enrich the styles, and display products in a more comprehensive and flexible trade mode.

The headquarters of the textile enterprise will be driven by a new business mode of "developing the lower trade" to promote the all-round linkage between the shops and offices. The businesses will set up flagship stores in the shops, display the main fabrics, set up office areas and boutique display areas in office buildings, deepen the business with purchasers, and gradually get rid of the traditional trading mode of "spot, cash and spot". At the same time, the Pearl River International Textile City will also set up a global information publishing platform and a popular trend publishing platform.

The clothing design headquarters base sits on the rich surface and accessories resources in the business circle, and quickly and easily creates the inspiration. It will also improve the visibility and influence of designers and clothing brands through regular organization of fashion trend conference and unified external promotion, and fully expand the network of human relations. At the same time, the designer's exhibition hall and the latest fabric experience area will be established all the year round, and the industry trend will be presented here in a panoramic view.

The 46 tier "clothing brand headquarters base" built by Zhujiang International Textile City has brought together many well-known brands of clothing at home and abroad, and has been closely linked with the upstream agencies. After the one-stop service such as purchasing, designing, and playing the surface accessories, the products can be quickly marketed in the best way of marketing, so that they can grasp the fashion and fortune opportunities.

The cultural exchange center covers the textile cultural exchange platform, such as Zhujiang Hui, Zhujiang International Hotel and world textile theme museum. It fully integrates and expands domestic and foreign textile resources, and promotes textile culture, thus forming a new platform for textile culture sharing and communication.