The Impulse Of Clothing Enterprises In 2011

In 2011, garment enterprises appeared to be in the "blowout period".

Zhou Chengjian, the chairman of the US bond apparel company, has been ranked 307th in the latest Forbes global list.

In recent years, the number of listed textile companies has been encouraging: the total assets of Pathfinder increased by 225%, and operating income increased by 39%.

In front of them are seven wolves, wedding birds and other enterprises.

The seven wolves landed on Shenzhen's small and medium-sized board in August 2004.

Some experts stressed that every clothing company emphasized and had a very clear market positioning before listing. For instance, the "prospectus" of the seven wolves was positioning itself for men's casual wear. PEAK emphasized its top position in domestic sports shoes and basketball shoes; the selling point of 361 degrees was that it considered itself one of the fastest growing sportswear in China.

From the point of listing, there are mainly three choices of domestic clothing enterprises, namely, the domestic A share market, the Chinese Hongkong market and the American NASDAQ (Mcglaughlin landed on the stock market in October 2009).

However, this is not to exclude the possibility that clothing companies will be listed in other overseas markets in the future.

Although the listing has many advantages, at the same time, the various kinds of adaptation and labor pains brought by the listing are obvious.

In China, more than 90% of garment enterprises are private enterprises, most of which are based on family management, which is not compatible with the rules of the stock market used in the capital market. If they want to go public, they must carry out the shareholding system reform.

Yang Dayun, President of UTA Fashion Management Group, believes that for popular brands, especially those that need mass production and scale, the impact of listing is huge.