Children'S Clothing Store &Nbsp; Brand Selection Is The Key.

If I have just entered children's clothing

First, a reasonable profit margin.

Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that may not be seen.

Let's make a rough calculation.

The input you need is probably: store rentals (which may be paid for 3 months or even half a year), shop decoration costs (one-time investment), goods capital (such as 40% of the purchase discount, the retail value of 100 thousand yuan, you need to pay 40 thousand), staff salaries, monthly store daily expenses (water and electricity charges, etc.), various taxes and so on.

The estimated revenue is estimated according to the volume of customers in the business district and the sales situation of the surrounding brands, and the number of sales per day is estimated, and the best two plans are made to get the daily turnover.

Two. Look for brands with high success rate.

Before joining the alliance, we must consider whether the enterprises that join in it are financially stable, and we should try to observe several stores that have already joined. We can see whether their operation is good or profitable, because the general companies only have the franchisees who are willing to join, and look at some good performance demonstration shops, but that is not allowed. The franchisees still want to run more by themselves.

Three, whether the supply is normal.

Even if you are perfect in other aspects, but how often do you want to sell the best sellers? How can your business be good? Of course, it is still difficult to understand this before joining.

Because if you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good.

The reality is that many small and medium-sized brands in this country are more or less likely to have problems in this respect. This must be well prepared. Even if you choose a mature brand with a certain scale, you may also have this problem.

But the difficulty is not equal to no way.

You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

Four, training and service support

At present, many of our franchisees in clothing business are lack of business experience. To ensure the high success rate of business, it is very necessary for the company to provide training support.

From the store image, display guidance, small to goods management, promotion of the use of means......

The mature Brand Company's franchisees in various places should be carved out in a mold, and they are unified in the aspects of image, props, display of goods, service of staff and so on.

If you want to know the level of a company's management training, it is very simple. If you look at a few stores in different places, the situation will be clear at a glance.

Last but not least, the most important thing is the signing of the contract.

The behavior of affiliate involves money paction, and the relationship between rights and obligations between the franchisee and the chain enterprise headquarters. Therefore, both sides must sign a contract before deciding to join. The content of the contract is very important. It must be a complete, reasonable and effective contract, so as to ensure that there will be no problems in the future.

The mature children's clothing affiliate system has a good management system, which can reduce business mistakes.

Mature children's clothing franchising system should have at least several years of successful operation history, otherwise there will be no perfect unified management system.

This system includes pre training and continuous training, strong supervision system for operation management system and execution process, continuity and effectiveness of marketing and customer management, and system support for daily operation such as manpower, material and financial resources.

The mature children's clothing franchising system will have a complete set of children's clothing to join in the planning, children's clothing charter, management system, operation principles, operation manuals, training manuals and stable and standardized supply channels.