Analyzing The New Marketing Track Of Sports Shoes Market From Anta

From 500 thousand yuan business to annual sales of 200 million yuan, Anta sports used 10 years, annual sales from 200 million yuan to nearly 10 billion yuan, Anta also spent 10 years.

The rapid growth of Anta stems from the era of reform and opening up, and also from the rapid development of Chinese sports.

But with

No matter how the outside world is appraising, the marketing mode of "sports stars plus TV advertisements", by setting up scientific laboratories, increasing the technological content of sports shoes, and strengthening the brand reputation by the Chinese Olympic Committee, all the sports goods enterprises combine with Chinese sports more closely, and of course benefit most.

How to evaluate Anta's marketing strategy and development orientation? The rapid growth of sales and the rapid expansion of enterprise scale are naturally persuasive.

But for a highly ambitious national sporting goods enterprise, we should see the all-round disparity with the internationally famous sports brands. We should also consider moving steadily towards the world on the basis of fully meeting the domestic consumption demand.

To build an internationally famous sports brand and make Chinese sporting goods sell well all over the world, this is not an impossible task for Chinese sporting goods enterprises starting from the masses, but it will not be the main direction in the short term.

There is no shortage of pioneer in the pformation of China's sporting goods enterprises. Unfortunately, the industry is still disappointing.

What kind of Chinese sports are there?

China's sports industry has developed rapidly for more than thirty years. The rapid development of China's sporting goods industry is not longer than this period. The rapid development of China's sports is not balanced development. After twenty or thirty years of golden development, China's sporting goods industry is stepping into the bottleneck of phased development.

How to turn from rapid development to sustainable development is a challenge that Chinese sports and Chinese sporting goods industry will face for a long time to come.