Clothing Business: "Bachelor" Consumption Can Not Be Underestimated.

In the blink of an eye, singles day passed quickly, but most of the singles were still bachelors.

Although the main players behind the unprecedented volume of pactions are not single people, their consumer market is still not to be underestimated.

Today, with the soaring prices, the propaganda of "half off packages of millions of goods" has greatly stimulated consumers' enthusiasm for shopping.

November 11, 2011 is "singles day", and it is the "111111" singles day.

According to official data released by Taobao mall, Taobao

"Half off" temptation

Apple iPhone half price, Lenovo laptop half price, Adidas and Pathfinder clothing half price...

although

For a unified request for "half off", a Taobao mall personnel said that this is a pattern that has been stabilized through the previous two years' attempts.

He said that Taobao mall has been preparing double 11 activities every year since 09. Its purpose is to return consumers, bring more benefits and shopping fun to consumers, and create a "shopping Carnival" for them.

Although there are no indicators of paction volume each time, each time, the result is very shocking.

According to Taobao mall, the online shopping Carnival started officially at 11 o'clock, and 3 million 420 thousand people rushed into the mall 1 minutes later. The paction volume in 8 minutes was over 100 million, 21 minutes trading volume exceeded 200 million, 32 minutes trading volume was over 300 million, 1 hours later, the turnover reached 439 million yuan, and 4 p.m. in the afternoon broke through.

As of 12 0:00, Taobao mall trading volume exceeded 3 billion 360 million yuan, far more than last year's Taobao mall 11 double shopping Carnival 936 million turnover.

Moreover, there are 3 brand stores in Taobao mall, which break 40 million yuan, and 1 more than 30 million yuan, 4 more than 20 million yuan, 38 yuan over 10 million yuan, 75 yuan over 5 million yuan - a total of 497 brand store sales exceeded one million yuan, accounting for about 1/4 of the total participating shops.

Today, with the soaring prices, the propaganda of "half off packages of millions of goods" has greatly stimulated consumers' enthusiasm for shopping.

Eye warming in the Taobao mall, Jingdong mall, Dangdang, van guest, suning.com and other electronic giants have launched a "90 percent off, the lowest in history, the celebration, the national postal package" and other measures to attract consumers, and even the network virus is also through the way of commission.

As a result, Alipay, which has worked with many electric providers, has created 33 million 690 thousand single day payment records.

Gao Boxuan, a senior researcher at CIC, believes that this aspect reflects the huge consumption potential of China's consumer market. On the other hand, it also shows that online shopping has gradually become a consumer's way of consumption.

Prevention of "half off first raise"

In view of the experience of the previous two years, as early as November 3rd, Taobao mall gave consumers a "safe medicine".

Taobao mall has made a clear definition of the "11" online shopping Carnival "half off" goods, requiring business discount to be completely pparent.

Once the business is found to discount the price again, the double eleven activities will be cleared and consumers will be compensated.

For consumers who are concerned about whether the merchandise discount is true, Taobao mall this year double eleven more stringent requirements for commodity prices, and has a clear definition of the "easy to do" commodity price "half off". It requires that all "half off prices" in the event of half off activities be completely pparent to consumers. For offline brands, it must be half off of the market's tag price. If there is a difference in the price tag of shopping malls, the price is based on the lowest price of the original price of the national counters, and the online brand adopts the average price of the historical order of the Taobao mall during the period from August 20, 2011 to October 19, 2011.

At the same time, the price of products participating in the "double eleven Carnival" must be less than the lowest price of the historical paction price of Taobao mall since September 8, 2011.

For this reason, Taobao mall has set up a green channel for reporting false high prices.

A report entry is added to the lower right corner of each search page of the active page. Consumers can complain and feedback through this green complaint channel, and they will be responsible for the follow-up and timely handling.

If it is confirmed that the price of the business will be discounted again, the seller will be retreated out of the double 11 activity field, and the consumer will also receive the difference payment.

In addition, the double 11 online shopping carnival, if consumers pay, businesses do not deliver within 7 days, consumers will be compensated.

Taobao mall President Zhang Yong said that unlike last year, Taobao mall double 11 this year paid more attention to the consumer buying experience.

It is obvious that this year's business and express industry's service progress is very fast. Businesses no longer blindly pursue sales, and services become the primary consideration. "No one can guarantee how the results will be, but we can confirm that this year's courier organizations should be more orderly and have more rational allocation of resources."

These regulations and measures have greatly increased the momentum of consumers' "half off shopping" in Taobao mall, and destined that Taobao mall will surely break the single day turnover.

Single business opportunity

In the blink of an eye, singles day passed quickly, but most of the singles were still bachelors.

Although the main players behind the unprecedented volume of pactions are not single people, their consumer market is still not to be underestimated.

The word "Bachelor's Day gift" can be found on the Internet and can search more than eight hundred kinds of merchandise.

Among them, single T-shirts bearing single manifesto or icon are highly sought after.

Singles day business opportunities everywhere, in a creative shop, marked "Global Limited Edition" single T-shirt, and even played the "forbidden pair, single long live" word, each price is 29 yuan.

In addition, singles day badges, singles day cigarette boxes, and built-in "you wish to get rid of the single trouble" dubbed voice card card, "special offerings" are all sought after.

There is also a "boyfriend pillow" with high network hits. The shape extends on the basis of traditional pillows, resembling male arms, so that single women feel the arms of virtual boyfriend.

According to statistics, the special offer pillow, which sells from several yuan to several dozen yuan, has a turnover of thousands of times in the latest month.

Wu Zhigang, President of the market center of Shanghai Mei song Cosmetics Co., Ltd., said that the market has become fragmented and fragmented. The products of "Tong Sha" are becoming fewer and fewer, and the number of popular brands will be less and less. The target population will start to define the brand form, and the innovation for the small crowd will become the sustainable development trend of clothing.

According to the survey report of singles day for singles in China, according to the survey conducted by the search and search agency, 28.6% of the survey samples from 16 representative cities in Beijing and Shanghai accounted for 28.6% of the total number of luxuries, 16% of them went to bars, KTV and other night living places at least once a week, and 31.6% of them spent most of their monthly entertainment consumption or social gatherings.

Today's single ethnic groups are mainly concentrated in the cultural, economic strength of the young class.

They are keen on spending, saving money and having a strong sense of self.

"High education, high income, fun and expectation" is the characteristic of this group. It is also the most noteworthy place for smart businessmen to rush for gold in the wave of "single economy".