Sino Italian Cooperation Opens Up A New Tomorrow For China'S Clothing Brand

Speaking of

Sino Italian cooperation

2011 is the year when our country started 12th Five-Year.

Cooperation makes the world smaller and smaller

The world is becoming smaller and smaller, and more and more international brands are coming.

A group of courageous Chinese clothing brands have also begun to explore the international market in the past 10 years.

At present, in Russia and Eastern Europe, there are a number of different kinds of Chinese clothing brands, such as SNOWIMAGE, which have nearly 1000 brand sales outlets in Russia and Eastern Europe, and BASIC EDITIONS, which has a complete range of products, has established its feet in the form of franchised stores in Russia, Hungary and other countries.

Designer MOUSE JI and women's wear brand Jiangnan cloth also have opened their own sales network in the European and American markets.

But in general, the export of Chinese brand clothing is still limited, and most of them are clothing products that win by volume.

Fashion circles are becoming smaller and smaller, and there are more and more international cooperation.

During the China Fashion Week in March of this year, the China Fashion Designers Association and the Italy Fashion Association signed a memorandum of understanding on Sino Italian fashion industry.

In the following months, the China Fashion Association also signed a strategic cooperation agreement with the Italy Fashion Association.

According to the strategic agreement between the China clothing association and the Italian side, during the period of CHIC2012, the Italy Fashion Association will organize dozens of brand enterprise groups to display on the CHIC held in March next year. The exhibition hall will be presented in the form of the pavilion.

MARIO BOSELLI, chairman of Italy Fashion Association, told reporters that in order to plan for CHIC2012, Italy Fashion Association and China clothing association have talked in depth many times. In less than a year, the agreement has been signed quickly and efficiently, indicating that the Italian side has a very strong willingness to cooperate, and also shows the sincerity of cooperation.

At present, the textile, clothing and fashion industries in China and Italy represent two different groups in the world and occupy a very important position in their respective groups.

Although the two sides have different nationalities, different skin colors and different languages, they express the same idea: "there is cooperation, there is a future".

In the "Sino Italian fashion industry cooperation memorandum", the specific cooperation between the two sides includes: formulating a global long-term strategic plan combined with the characteristics of their respective fashion industries, strengthening cooperation, coordinating the schedule of fashion activities in Europe and Asia, such as fashion week, etc., making joint efforts to protect intellectual property rights, strengthening exchanges in cultural and fashion industries, increasing information exchange in related industries, and increasing visits and exchanges between fashion designers in China and Italy.

Sino Italian fashion enters a complementary Era

Italy is widely recognized as a fashion brand power, and the Italian fashion industry has strong complementarity.

Su Baoyan, vice chairman of the China Fashion Designers Association, hopes to enhance the communication between the Italian fashion industry and promote the multi brand cooperation among the brand enterprises, take advantage of their respective product advantages in different markets, and take advantage of their respective network access in different markets to give full play to their different positioning product advantages.

Chen Dapeng, executive vice president of the China clothing association, said that at present, the size of the middle-income class in China has exceeded 250 million people, plus the increase of per capita disposable income of our residents. The consumption of Chinese clothing market will enter a new era of comprehensive upgrading in the future.

Such a Chinese market with potential for development is undoubtedly a considerable possibility for both domestic and international brands.

"But to win the market, we need to have an open mind, the concept of cooperation, the strategy of integrating resources and the spirit of continuous innovation.

The future development is a process of continuous internationalization of Chinese brands and the continuous localization of international brands. This process will also be a process of full depth cooperation and win-win development for China's fashion industry and international fashion industry.

Du Yuzhou, honorary president of China Textile Industry Federation, also believes that the cooperation between China and Italian fashion industry is in the tide of cross-cultural communication in the contemporary world.

Because culture determines concepts and attitudes determine behavior, cooperation with cultural concepts and cultural behaviors will lead to economic cooperation between the two countries.