A Thin Leather Shoes Opened In Mainland China &Nbsp; Next Year Plans To Open Ten Stores.

Luo Rongyue, general manager of a thin leather shoes.

Although the goal is temporarily conservative in mainland China, in recent years, the thin group has been expanding in Taiwan to boost its performance. It also said that the turnover will grow by at least 20% next year, which will set a new record for the past year.

The thin leather shoes announced in 2010 that they marched into the mainland market and set the ambition of "blossom everywhere". First, they entered the market with their own "thin leather shoes" and the "Italian Vinaso" brand. The "middle and high end" is a clear pricing strategy for their products. The price for women's shoes is 800 yuan to 1200 yuan (about NT $3826 to 5739 yuan), while men's shoes exceed the unit price.

First, build a reputation.

Ah thin does not intend to spend a lot of money on advertising in the early days. Luo Rongyue, general manager of the thin group, said that we should first establish the brand awareness with the quality of the storefront service and the quality of the products.

He illustrates that the northeast people are different from the "foot type" of Southern China people. They will be tailored to the customer base for their design, and will also make use of high technology. When they serve customers, they will help them to test their feet and suggest suitable footwear.

Luo Rongyue said that the big shopping malls will open all over the mainland cities in the future.

A thin originally called the three annual exhibition shop 100 goals in 2010, this year has been in Fuzhou, Shanghai and Nanjing exhibition shop, but in the European debt storm hit, the global economic downturn is not optimistic, fear will affect next year's mainland economy, Luo Rongyue think, expand the mainland business layout is not allowed to advance, adjust strategy, first next year's war power concentrated in Shanghai, Nanjing, Suzhou, Changzhou and Wuxi and other five cities in East China, and actively establish the mainland personnel, supervision, marketing and supply chain.

Next year, the thin group set up 60th anniversary. In 2010, the two sides synchronized big moves to expand their territory. Apart from the first entry into the mainland market, there were many breakthroughs in Taiwan.

In order to win more diverse customers, the thin Group actively develops the fashion and fashion map, and creates more brands. At the same time, it no longer relies on self creation, and increases the international brand of agents.

Multi angle business listing in the following year

In addition to the BESO brand launched in 2005, a year ago, the American fashion women's shoe brand "Naturalizer" and the French leather brand "Lancel" agent were taken in succession. This year, Brazil's Handmade men's shoes brand "Albanese" will be acquired this year, and the brand of leather products will be introduced again next year.

A thin group will also break through the image of small and medium-sized stores, and will go to the large storefront management mode in the future to concentrate all brands on sale.

In addition, Luo Rongyue pointed out that there is no need to be surprised to see a lean shop in the future.

She also develops the Internet market with the trend of the times. At present, she has set up an online flagship store in Chi Mo to sell young brand shoes such as BESO and effif.

A thin group from shoes monopoly crossover to leather goods, sports brand, and even plans to increase clothing and other products in the future, to show positive pformation intention, and will become a comprehensive enterprise group in the future.

Due to the successful expansion of diversification, Luo Rongyue said: "next year, the group's turnover and store number will grow at least 20%, breaking through the new record."

He pointed out that the thin group is scheduled to go public in 2013.