Review: The Fifteenth Ningbo Costume Fair: Ningbo Sample Of Creative Upgrading
October 20th - 23, the fifteenth Ningbo international clothing and Accessories Fair (hereinafter referred to as the Ningbo Clothing Fair)
Ningbo
International Convention and Exhibition Center.
This year is the start of 12th Five-Year. It also coincides with the 15th anniversary Ningbo Daqing Expo. Therefore, it has attracted much attention from textile and garment enterprises both inside and outside the country.
According to statistics, there are over 20 provinces (cities and districts) from Ningbo, Beijing, Shanghai, Zhejiang, Guangdong, China Taiwan, China Hongkong and so on, and 392 exhibitors from more than 10 countries, including Britain, Korea and Japan.
In 1997, the Ningbo Clothing Fair was born and became an important platform for Ningbo to support the development of traditional clothing industry.
15 years ago, after the government and industry jointly built and nurtured carefully, the Ningbo Expo was not only the first East China region to win international competition.
Exhibition industry
The textile and clothing professional exhibition and the national A-level exhibition approved by the association UFI also exhibit a single product.
Men's wear
Development to cover
Men's wear
,
Women's wear
,
Children's wear
Business
Leisure clothes
, dress,
Noodles
accessories
Clothing
Mechanics
,
fashion
trend
Publishing and other complete industrial chains have started its popularity in China's fashion show.
Transferring signal industry pattern to develop in a balanced way
This year's Expo will focus on the construction of clothing industry by organizing a series of clothing display and economic and trade activities.
market
Expansion, economic and trade cooperation,
brand
Nurture,
fashion
A platform for information exchange to further promote Ningbo's clothing culture and promote the garment industry.
Transformation
Upgrade, enhance the comprehensive strength of the industry, and pform Ningbo from the big clothing market to the strong garment market.
Referring to the clothing industry in Ningbo,
Men's wear
It has always been the hero of the company, which makes the impression of Ningbo's clothing industry seem to be the only one.
Men's wear
。
If Ningbo wants to turn from a big garment market to a strong garment market, the industrial equilibrium pattern is bound to form.
Ningbo's clothing industry has been accumulated for many years, making it gradually getting rid of it.
Men's wear
In the "leading role" situation, the industrial structure is becoming more and more balanced over time. This year's Ningbo Clothing Fair is also actively releasing such signals to the outside world.
This is the first time that the Ningbo Expo has been set up this year.
fashion
Women's wear
The museum's action is a glimpse of its one or two.
At this fair, Taiping, Fei Ge, de Ma Na, Yi Si Jun Kai, Dan Kun Yun, Hua Shi Mei and so on are numerous.
Women's wear
brand
The collective appearance shows the momentum of Ningbo's "women do not let men's eyebrows".
For example, the 4 day.
Exhibition
The Pacific bird
Women's wear
A series of first scenes "public performances" were launched to try to show in all directions.
brand
The beauty of design will be creative.
fashion
The concept is more intuitively displayed in the eyes of consumers -- elegant "COLLECTION", artistic temperament "TREDY", "casual JEANS" and magic Tokyo's "Yue Ting", through different music, scenery and theme settings, perfect interpretation of the major series.
brand
Unique charm.
Pacific bird
fashion
Women's wear
Chen Hongzhao, general manager of the company, thinks that he has always put his eyes on old cards.
Men's wear
Ningbo international garment week in the field, the first set up
Women's wear
The pavilion can be understood as the tradition of Ningbo.
Men's wear
Giant to "short board"
Women's wear
The awakening of competitive consciousness in the field.
Men's wear
The largest Ningbo is like a leaping giant with one foot jumping. It really needs to go faster and further away, but still needs another leg.
Women's wear
The cooperation goes ahead.
FIOCCO also appeared at the Expo.
this
brand
In 2007, "
fashion
Business "
Women's wear
Appearance.
It is understood that fig has been stationed in the Mixc, Shenzhen in April 2011, and will extend its tentacles to 10 high-end high-end department stores and shopping centers in Shanghai, Hangzhou, Nanjing and other cities.
In the second half of the year, fig will remain in the south.
market
On the basis of entering Beijing
market
。
The nineteenth China International Clothing and Accessories Fair (CHIC), which was unveiled at the end of March this year, has attracted the attention of the people.
market
Make preparations.
In fact, at present, Ningbo
Women's wear
Industry is under way
brand
On the road of operation, we should develop towards industrial upgrading.
"2010/2011 Ningbo textile and garment industry development report" reads:
Women's wear
Production and operation enterprises are becoming more and more mature.
Women's wear
brand
The concept of business is becoming stronger and stronger. The comprehensive level of production and operation is constantly improving, and excellent enterprises and entrepreneurs are emerging.
Over the years, Ningbo has been dominated by birds of ether.
Women's wear
The industry has produced dozens of well-known names.
brand
And have a certain scale and competitiveness.
Women's wear
Manufacturing enterprises.
In the hundred top 100 enterprises announced by China clothing association, there are Ningbo's
Women's wear
Enterprises are among them.
In addition, in recent years,
Children's wear
Industry is becoming a new hot spot for Ningbo's clothing capital.
It is reported that over the past two years, more than two hundred million capital inflows.
Today, Ningbo
Children's wear
Initial formation
brand
The lineup of development is now independent.
brand
Children's wear
More than 20 enterprises, old
brand
Such as a break, KIDS, new
brand
Such as AI fabe, tiger Patti, Barbie Lele, spring sprout and so on, they have new performance in this year's fair.
For example, AI FA Bei made a special release on the theme of "Discovery new journey".
alphabet
brand
The official said that AI Faber was from France and China.
market
Know more about entering China
market
In the past 5 years, we have always adhered to the combination of China and the West.
brand
Roads bring new ways of life for Chinese children.
Core guarantee releases the power of creativity
This year's Ningbo Clothing Fair, with the theme of "creative Ningbo neon East", once again shows the Ningbo garment industry to the industry.
Transformation
Upgrade creativity based determination.
Zhou Xueming, deputy director of the Ningbo garment Festival Organizing Committee's office and deputy director of the Municipal Commission of letters and commissions, said that it is now necessary to focus on cultivating innovative enterprises, producing small batch, personalized products with high added value, which will be a future development of the garment industry.
trend
And direction.
As a matter of fact, with the textile and clothing origin
Material Science
The rising cost, the increasing shortage of labor resources and domestic and foreign
market
There are also uncertainties in the development of Ningbo's textile and garment industry.
From this perspective, the garment industry in Ningbo must achieve breakthroughs in innovation so as to achieve the advantage of the development of traditional industries and achieve sustainable development.
In the first half of this year, the Ningbo city's action plan for accelerating industrial upgrading (2011 - 2015) shows that during the "12th Five-Year" period, Ningbo will intensify the implementation of the industrial "4+4+4" industrial upgrading project, which includes new projects.
Material Science
The four strategic emerging industries, new energy, new equipment and new generation of information technology, are the four major new industries, such as energy conservation, environmental protection, life and health, marine high technology, design and creativity, and four other traditional industries, such as petrochemicals, automobiles and parts, textiles and clothing, electrical and electrical appliances.
In recent years, a group of garment enterprises represented by YOUNGOR, Shan Shan, Taiping bird and so on in Ningbo have been creative.
Transformation
The pace of upgrading has accelerated significantly in Ningbo.
Transformation
The upgrade has achieved remarkable results.
According to statistics, from 1 to August this year, the scale above 864 in Ningbo.
Home textiles
The total output value of textile and garment manufacturers reached 59 billion 860 million yuan, up by 19.7% over the same period last year, and the sales revenue reached 59 billion 300 million yuan, an increase of 22% over the same period last year. The realization of profits and taxes was 5 billion 780 million yuan, an increase of 19.1% over the same period last year.
This year's Clothing Fair, Ningbo clothing giant YOUNGOR's YOUNGOR, MAYOR, GY, CEO, HANP, HartSchaffnerMarx and other six major.
brand
New collective appearance.
It is understood that YOUNGOR has set up the Ningbo YOUNGOR YOUNGOR creative arts and Design Co., Ltd.
brand
Different products
Location
And target consumer groups are responsible for the renovation of existing shops and the overall decoration of new shops in the future.
As early as 2009, YOUNGOR began to accelerate.
Transformation
Li Rucheng, chairman of the group, is going to pform YOUNGOR from the biggest factory to a creative world.
In June this year, YOUNGOR pferred all the shares of wholly owned subsidiary of new Ma garments to Sheng Tai textile.
The company said the sale of the new Malaysia clothing OEM business, which made small profits and low gross profit, would be more beneficial for YOUNGOR to concentrate its resources and energy.
Brand clothing
Industry.
At present, the company is also considering a higher level of industrial upgrading to turn from technology intensive to art and creative enterprises, while making YOUNGOR a "cultural and artistic world of creative creation".
In recent years
Men's wear
market
Rising rapidly
Men's wear brand
GXG, in
brand
Location
Creatively put forward "
Leisure time
Custom-made "
brand
Idea.
this
brand
Of
Leisure time
Customization is not custom-made in traditional fashion, but a custom tailored.
GXG in the moment
Trend
Many of them are
fashion
People found the custom of clothing quality, reflecting the elegant, decent and high quality life quality of the target group.
This is also the idea that GXG expresses itself with its own characteristics.
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