Home Textiles: Channel Construction Should Be Diversified And Hierarchical.

2011/12/23 9:15:00 15

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Diversification Of Home Textile Channel Construction

In recent years, the home textile industry has been actively expanding new channels based on the traditional channels such as shopping malls, supermarkets and wholesale markets.

Distribution channel

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First, we must vigorously develop e-commerce.

Through self marketing website, Taobao online stores are set up to cooperate with Jingdong and excellent network providers to conduct online direct selling.

Two, we should focus on promoting the distribution of exclusive stores to small and medium-sized cities.

With the development of urbanization in our country, the living standard of urban and rural residents has been increasing.

Home textiles

The brand began to attach importance to the market of small and medium-sized cities, and took medium and small cities as new growth points.

Three is to pay attention to

Marketing

Cross boundary development of channels.

The home textile industry has broken the original sales mode and started selling home textile products in the sales channels of household products and automotive supplies, and actively participated in exhibitions and fairs in other industries, such as home, to expand the sales channels of home textile products.

The author thinks that home textile enterprises should pay attention to three aspects of channel construction: first, collect business cards from the exhibition, recognize new customers, and then send business personnel to visit clients and establish certain cooperative relations. First, establish some channels for enterprises; second, set up office service points; at present, Otas has established special channels to expand channels in Guangdong Dongguan, Shaoxing Textile City, Beijing, Shanghai, Chengdu and other places; third, expand overseas sales channels. We have gradually expanded and expanded many overseas channels by participating in some Frankfurt exhibitions and Shanghai international home textile exhibition. In the United States, we showed the brand to the central area of the American home production base, and hired salesmen to make channels to dredge channels to understand users' needs in time. According to Otas's development experience for many years,

Otas is positioned in the middle and top grade, and its products are mainly sold in the top domestic market, so a lot of popular markets have been lost. So we set up a company specifically for the mass market, expanding the sales channels of the three line cities, and constantly improving the channel construction.