Electric Business Leveraged "Year-End Crazy Rush"

Taobao's "double two" (December 12th)'s "nationwide mad rush" activity was perfectly finished. Taobao's turnover reached 4 billion 380 million yuan, of which women's clothing products exceeded 1 billion yuan, household products were 500 million yuan, 3C digital 480 million yuan, men's wear was over 400 million yuan, mother and baby products were 370 million yuan, shoes were over 300 million yuan, cosmetics were over 300 million yuan, underwear was over 220 million yuan, and the global purchase exceeded 130 million yuan.

This is after the Taobao "double eleven", clothing,

"Double two" women's wear and men's clothing clinch a deal of over 1 billion 400 million yuan, costumes or Taobao.

"Juhuasuan" has spent 200 million yuan in the "double 12" activities. I heard that the best result was 97 million yuan of "double eleven".

Some people say that "Juhuasuan" is a child who breaks his shoes and runs forward barefoot. What you can do is to look back at him and get smaller and smaller.

Chen Wei, Alibaba

The future of e-commerce depends on the shaping of customer value.

The low price mode is only the product of the initial stage of the development of the electricity supplier, which pfers the low price pursuit of the traditional line brand and the price competition to the online.

It's getting worse and worse by damaging the brand itself rather than the electricity supplier mode.

- Wang Weimin, brand manager

The feeling of Taobao carnival is that the status of Taobao's clothing brand is not shaking. Clothing has become the engine of Taobao mall development, including scale, button points, user stickiness and brand appeal. Even under the condition of economic slowdown, clothing can still grow at a high speed.

-- Lu Zhenwang, an e-commerce observer

Brand electric providers need to have a clear positioning: what kind of product sales are on the rise, what kind of product sales are going down? What is the long-term forecast for customers and categories? Where is the sales growth point? What is the importance of the consumer's concerns? Do consumers realize and change their buying behavior because of current problems? -- Zhong Tao, the chief executive of seven wolves.