Zero Perspective: Integrating Culture Into Design

Not long ago, a Taiwanese businessman was in China.

Walking into this "zero perspective fashion industry Co., Ltd.", reporters feel brighter.

A large number of handmade logs make the entire exhibition hall personalized, like a creative cafe and bar, which is extremely visual impact.

According to the general manager of the company, the textile and garment industry is a fashion industry. It is a concrete carrier of people's fashionable life and quality life. It takes on the role of leading fashion. Therefore, it can not limit itself to selling products, but should broaden the cultural connotation of enterprises, sell fashionable culture that leads fashion life, and reflect this element in the image packaging of enterprises.

"The fund problem is the most perplexing problem of many bosses. They always think that they can't do anything without money. What I told a lot of people, I want to create a miracle - this is not, you have to have your creativity, you have to have your idea, you have to have different ways and different ways, each enterprise's way and position are different."

Lai Chan said.

The difference between "zero perspective" lies in being good at handling.

Although the total amount of clothing production is small, the styles are quite numerous. Every ten days on average, there will be a series of new releases.

At the same time, the company also displays in the Taobao flagship store at the same time. The style is so large that the stitches of every garment can be seen at the same time.

Lai Zhanzhao told reporters that clothes sold several items are secondary, the key is to convey a message to the outside world, "we have the design and production capabilities, you can also try to change, but not the same."

"How can I expand my business here? The first point is to be patient and invest money sometimes when it is big and small.

But it takes time.

Another emphasis is on creativity and design.

A brand without originality and design is not a brand, nor a brand.

Only by adding creativity and design is your real brand, because people can only copy you, you don't need to copy others.

Creative and unique, it is the "zero perspective" positioning requirements for products.

However, it is necessary to have enough confidence to achieve the goal of not only copying but also having a single connection.

Lai Zhanzhao told reporters, "zero perspective" since its opening, there are many high-end customers, some from Paris, some from the United States, and the profit rate is higher, mainly due to the company's integration of resources.

The company has a complete industrial chain, from fabric design to fabric procurement, process replenishment, clothing design, garment making, garment making and garment display. Many foreign businessmen are fully assured of the "zero perspective" design and production ability, so they are very relieved to form a personalized clothing brand development and production alliance.

At present, the company has its own counters in some mainstream boutiques in Paris.