Is Wenzhou Clothing Really Lagging Behind Ningbo And Fujian?

December 13th, Wenzhou

"Anxious!" Cai Qimiao, general manager of Wenzhou Chuang Tai Garments Co., Ltd., with a burning heart, participated in the Wenzhou Hangzhou clothing trade association's "Hangzhou Hangzhou business trip".

Because of the sale of Zhuang Tai underwear on the Internet, the sale of agents has been hit, and many agents who originally wanted to join the company had to stop shop.

The impact of e-commerce on brand entity stores made Cai Qimiao feel the pain.

On the trip to Hangzhou and Hangzhou, the speed of the development of the electricity providers of the same trade has shocked the owners of Wenzhou garment enterprises. They feel that they feel unprecedented urgency: e-commerce must be done quickly.

"Tens of millions of sister" is the name of Li Shujun, general manager of Ningbo hehe Agel Ecommerce Ltd (GXG) in the business circle, because last year Taobao's "double eleven" activities, GXG sold a million yuan in one day and got the name.

This sales leader in Taobao fashion brands only started selling online in August last year. This year's network sales volume was 150 million yuan - 1 years and half sold out of GXG inventory.

Although it is unmatched with its sales volume of 3 billion yuan, its development speed is amazing.

From the first day of the opening of the shop in August last year, it sold 16 thousand yuan, sold about 700000 yuan to the end of the month, and then sold 10 million to the next day, and now the highest sales date is about 40000000.

Ningbo Bo Yang home textile is currently the sales leader of home textile brand on Taobao. It began to do business in 2009. Now the sales of network and entity have accounted for 50%, reaching 300 million yuan.

Tonlion also started business in 2009, selling more than 200 million yuan this year, and next year's sales plan is 350 million yuan.

In the eyes of these brand enterprises, the next network sales market will be stronger. Next year, there may be an enterprise with a sales volume of 100 million yuan a day, and their warehousing can solve and digest the sales volume within 1 weeks.

Last year, Hangzhou Tower sold 5 billion 300 million yuan, ranking the first in the national single department store sales.

Tang Liang, head of Taobao University, said Taobao's sales of "double 11" reached 5 billion 300 million yuan this year.

Network sales potential is huge.

Is Wenzhou clothing lagging behind Ningbo and Fujian?

"In the software park of Xiamen, in the men's clothing brand of Fujian, apart from a few brands such as Li Lang, the rest of the seven wolves, nine herd kings," powerful brands "and so on have been settled in all of them, and have developed into electricity suppliers. In the past two years, there has been a rapid rise of the net men's own brand represented by the" wave number "and" zero men ".

At the headquarters of Taobao company, Zheng Chenai, chairman of the Wenzhou clothing trade association, could not sit still: Ningbo was in action, and Fujian was also in action. There were many comparisons between the three costumes on men's wear brands.

Is this in this?

The two day's trip to Hong Kong and Hangzhou is non-stop, not in the enterprise, on the way to the enterprise, or in the conference room to talk about feelings, topics can not be separated from the "electricity supplier".

Pan Pingping said that the trip to Hangzhou and Hangzhou saw the blowout development of GXG, Tonlion and other brands in e-commerce.

The development of e-commerce in Wenzhou's traditional industries is the only way and must be fast.

The government will also increase support to support enterprise development.

In fact, Wenzhou clothing has long been in action, but after this trip, it has strengthened their determination.

Some points of view collide:

Question 1: how to solve the impact of online sales on offline store sales?

Li Shujun (general manager of GXG) does business in:3 years, the entity store will not be affected.

3 years later, the brand has established millions of customer resources and can fully promote online brands.

Mainly in the product analysis, GXG in the first year in the online product distribution, 90% is inventory, 10% and entity store synchronization (price is synchronous).

The proportion of second years has changed to 70% stocks and 30% networks for new products.

Next year, we will plan to launch online brands (including men's wear, women's wear, children's wear, home textiles, etc.).

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Question two: what happens to all kinds of individual sellers on the Internet?

Xu Ping (GXG senior manager of public relations): our strategy is to "comfort".

Now, there are more than 200 C stores on Taobao, which are sold to our C store.

GXG sold 16 thousand yuan on the first day when it opened shop in Taobao mall without any resources and publicity.

This is the role of sellers in C stores.

Question three: what can we do if talent is difficult to recruit?

Xu Ping: the talent of the electricity supplier is not deep, so long as we are willing, we can train ourselves completely.

More than half of GXG employees have no working experience, with an average age of about 25.

At the beginning of GXG e - commerce only 5 people, I was born in 1984, is the oldest person.

Now the 5 of us are already the core members of the company.

Like today's Taobao operations director Wu Lei, the university has not yet formally graduated, internship into the company will stay.

Example

GXG: more than 100 people from SF send packing.

On the 13 day, just second days after Taobao's "double 12" promotion, the warehouse of Ningbo hehe Agel Ecommerce Ltd (GXG) was full of SF express packaging carton.

A packed SF express worker briefed reporters that more than 50 people in SF sent help to pack here.

In addition, there are still a small number of Yuantong Express staff.

The staff revealed that more than 10 staff members of SF were stationed in GXG, and the sales force was extra when the sales volume was very high.

On the most day, Shun Feng sent more than 100 people.

According to the briefing, there are more than 50 staff members in GXG warehouse. In order to cope with the "double 12" delivery peak, the Manpower Department recruited 40 temporary workers in advance.

There are 4 storehouses in each storehouse of 2000 square meters, which has become more and more difficult to meet the needs of warehousing and logistics.

Next year, the company will add more than 10 thousand square meters of warehouses, and invest hundreds of thousands of yuan to introduce conveyor belts to improve the speed of warehousing and logistics.

Tonlion: send 40 thousand packages in 1 days.

On the 1 day, sending out 40 thousand parcels does not mean that there are only so many packages in a day, but the maximum workload of the warehouse.

This is the response speed of Tonlion's current warehouse logistics.

Tonlion Taobao mall channel manager Shao Jianwei introduced Taobao's "double 11" promotions last year, Tonlion sold about 10000000 yuan, and 110 thousand packages were to be issued.

However, due to the lack of electricity supplier's warehouse management experience, it took more than 10 days to pack and deliver goods.

Shao Jianwei said, "in the end, we didn't have to do business until the end of the year.

Because after delivery, there are many after-sale services and complaints.

Now Shao Jianwei can breathe a sigh of relief. He said, "Taobao's" double two "Tonlion has sold about 16000000 yuan and more than 20 thousand parcels. It's good to finish it today.

But this speed is far from enough.

Shao Jianwei admitted that there are still many changes in traditional brand management.

He introduced that some online self created brands, six thousand square meters of warehouses, can sell three hundred million or four hundred million yuan a year.

Tonlion needs a warehouse of 20 thousand square meters.