Lining Sells &Nbsp Online In The US, And Still Focuses On The Mainland Market.
December 21st, mainland sporting goods business shuffled.
Lining
It is difficult to guarantee the position of sporting goods in the mainland, but it does not hinder Lining's "going out" development plan. According to the 21 daily report of Hongkong media in December, Lining officially launched online sales in the United States on 19. The main sales category is basketball clothing.
Women's wear
Sportswear and
Running shoes
。
Lining said there was no change in overseas market expansion strategy, and is still exploring and accumulating overseas.
market
In the expanding experience stage, the company will still focus on the mainland market.
Reported that Lining said that the United States eCommerce project, take the joint venture company's mode, this mode is consistent with the brand business model of Lining.
In addition, the company said it would focus on the core business of the mainland, and is currently rebuilding its brand.
According to the Wall Street journal, Lining worked with former US NBA basketball center O'neal to strengthen American awareness of Lining brand. Lining and Acquity Group LLC jointly established a joint venture to develop online sales. The website introduced Lining's brand men's sports shoes for about $80.
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