Christmas Season Electricity Supplier Promotion Does Not Stop The Price Of Raw Materials, But Pressure Costs.
Amoy Christmas tree, decorations of various Christmas trees, buy reindeer headwear, Santa Claus
clothing
These days, some of Hangzhou's
online shopping
The families are so busy that they receive four or five packages a day.
Buyers have been celebrating the festival, and shopkeepers are crying out for it.
Annual year-end
Promotion
The war is burning the flames of war. As Christmas follows the new year and the Spring Festival, all the big business platforms are obviously ready to rush to eat more cakes in this business war. The reporter sees that the Jingdong mall, Dangdang, Taobao, Vic and other platform sales promotion at the end of the year are early.
"Because of the close proximity of Christmas, new year and Spring Festival this year, there will be overlap or merger between the three festivals. It is expected that the promotion activities will not stop until the end of January next year," he said.
Insiders said.
Santa Claus plays "downsizing"
Santa Claus, snowflakes, stacked Christmas gifts...
Starting this week, buyers will feel a strong Christmas atmosphere when they visit many shopping websites.
Yesterday, from some discount search platforms, Christmas became undoubtedly the most popular vocabulary in the near future. Masa Marceau's "Merry Christmas GO", Vic "Christmas Carnival", Jingdong products "happy Christmas passion New Year" and so on, almost all electric providers are warming up for commercial war.
Christmas gifts are selling well, but prices are going up a little this year.
Shopkeeper shopkeeper Li told reporters that a small Santa Claus doll last year's purchase price of four or five yuan, this year will need six or seven yuan, mainly because of raw materials and artificial rise.
In addition to price increases, in order to save costs, some manufacturers have also made articles on materials, so this year we may get a little different Santa Claus, oh, some of the old round belly, this year because of the reduction of filler and slender.
"You see, this red coat of Santa Claus doll was made of cotton cloth last year and replaced with chemical fiber cloth this year."
The seller pointed out a little change. In addition, some Christmas bell materials also felt thinner.
Buyers have fatigue on online shopping.
"I just felt that I had just finished the last round of shopping, and it was a wave of sales promotion. I don't know what else to buy."
Buyer Liu told reporters.
Like her, many buyers are tired of shopping online.
In order to reinvent consumption enthusiasm and seize the idea of saving money for the buyers, the electricity suppliers have launched coupons and red packets to stimulate consumption.
Compared with previous years' solo, this year's business people fought a "joint war".
For example, a hundred nets such as a red net, red children, Gome, Coba and shop 1 started the blue Christmas campaign in advance, sending coupons and red packets to consumers from the 15 day. It is expected that more than 3 million coupons will be issued to all websites, with a total value of 45 million yuan.
The early distribution of coupons apparently allows some consumers to shift their attention from traditional shopping malls to the Internet on year-end shopping.
"Compared to offline shopping malls, these activities have a wide range of impact on consumers, and they last longer, which is equivalent to intercepting some buyers."
The industry believes that.
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